Tommy Hilfiger Welcomes T-Wave Stars Pond, Phuwin, Gemini, And Fourth To The Family
The stars of Thai entertainment join ‘Tommy Hilfiger’ as Brand Ambassadors leading the next chapter of global fashion and cultural influence.
AMSTERDAM, THE NETHERLANDS (DECEMBER 2024) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces stars of the T-Wave movement Pond - Naravit Lertratkosum, Phuwin Tangsakyuen, Gemini - Norawit Titicharoenrak and Fourth - Nattawat Jirochtikul as Brand Ambassadors, championing their rise from Thailand’s cultural forefront to the global stage in a dynamic partnership.
Building on the unprecedented impact of K-Pop in fashion, T-Wave is set to define the next era of style influence. Blending Thai creativity with modern self-expression, Pond, Phuwin, Gemini and Fourth will bring their natural optimism, undeniable charisma, and vibrant energy to TOMMY HILFIGER’s classic American style.
“I’m thrilled to welcome Pond, Phuwin, Gemini, and Fourth to our family,” said Tommy Hilfiger. “Each year, new cultural movements rise up to leave their mark on pop culture – and now is the time of the T-Wave. I’m so excited to welcome them into our community of artists and innovators whose connection to the brand turns moments into movements.”
The campaign, shot by Wasu Sukatocharoenkul, announced the partnership capturing the stars wearing the classic prep styles of the TOMMY HILFIGER Pre-Spring 2025 collection. Earlier this year the stars attended the TOMMY HILFIGER Spring 2025 runway show on the decommissioned MV John F. Kennedy, previously a Staten Island Ferry, during New York Fashion Week.
QUOTES:
“To be part of the TOMMY HILFIGER story, a brand with such global influence, is truly an honor. This partnership is more than just about style, it’s about taking our culture to the world.” 一 Pond
“What makes this so special is sharing the moment with my T-Wave brothers. We’re all in this together, and to be part of the Tommy family alongside them makes it even more meaningful. I’m so enthusiastic for a year of great times ahead” 一 Phuwin
“Becoming part of Tommy’s global movement is more than a milestone – it's a dream come true. I’ve always loved how TOMMY HILFIGER gives classics a fresh twist, so working with this iconic brand feels surreal.” 一 Gemini
“Joining the Tommy family feels like the next step in a beautiful journey. It’s an incredible opportunity to grow and evolve with a brand that has such a rich legacy of working blending pop culture and fashion. I can’t wait to bring my sense of style to Tommy’s classic American style.” 一 Fourth
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger, @PPNaravit, @PhuwinTang, @GeminiNT and @FourthIG.
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About Tommy Hilfiger
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
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