Tommy Hilfiger Welcomes Formula 1®️ Driver Sergio Pérez As Global Brand Ambassador
Building on a legacy of partnering with world class athletes, the partnership strengthens Tommy Hilfiger’s connection to global sport and culture. The milestone partnership features effortlessly sophisticated menswear, race-inspired fanwear, refined watches, and appearances in brand campaigns and immersive events.
AMSTERDAM, THE NETHERLANDS (December 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], introduces Sergio Pérez as the newest TOMMY HILFIGER Global Menswear Ambassador.
The announcement marks a further expansion of the brand’s longstanding association with Formula 1®, reinforcing its history of collaborations with influential figures across global sport. As one of the most legendary, loved and respected drivers in Formula 1®, Sergio Pérez commands one of the sport’s largest and most passionate fanbases, bringing a cultural influence that complements the brand’s heritage of blending sport with Classic American Cool.
“We’ve championed drivers’ freedom to express themselves through style, and as Formula 1®️ continues to embrace fashion and entertainment, its stars have become truly global.” said Tommy Hilfiger. “An icon in Mexico and a fan favorite around the world, Sergio Pérez inspires young people with his confidence, talent and personality. He personifies our vision for relaxed, timeless menswear.”
Fueled by a shared passion for authenticity, performance and modern style, the partnership is announced ahead of the coming 2026 racing season, when Pérez returns to the grid with the Cadillac Formula 1® Team, supported by TOMMY HILFIGER as official apparel partner. His preparation for the season shows a discipline and forward momentum that reflects the brand’s determined optimism and spirit of pushing boundaries.
“Tommy brought style into the paddock and gave drivers the confidence to show who they are off the track,” said Sergio Pérez. “He’s always been at the heart of the action, and I’m excited to return to the grid with his brand alongside me. I admire his creativity and vision, and I’m proud to represent him and be part of the energy his brand brings.”
The partnership strengthens the TOMMY HILFIGER brand’s position at the intersection of sport, style and contemporary culture. As motor racing continues to surge in global popularity, Pérez’s connection with younger, style-aware fans brings powerful momentum across Gen Z and millennial audiences. Following in the footsteps of previous ambassadors Lewis Hamilton, Rafael Nadal and Thierry Henry, the collaboration underscores a continued commitment to working with sporting figures who influence culture at a global scale.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @SChecoPerez.
ABOUT TOMMY HILFIGER
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM Email: customerservice@ssigroup.com.ph Telephone Number: 8-830-5000 Mobile Number: (0917) 552 9359 Facebook: facebook.com/SSILifePH Instagram: @ssilifeph Viber Community: bit.ly/SSILifePH #TheSpecialistBySSI