Tommy Hilfiger Introduces Stray Kids Campaign Announcing Spring 2025
Tommy Hilfiger Introduces Stray Kids Campaign Announcing Spring 2025 As A Season For Self-Expression
The K-Pop supergroup returns for a third campaign brand – fusing fashion, music, and a bold sense of optimism.
AMSTERDAM, THE NETHERLANDS (FEBRUARY 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], builds on its partnership with global superstars Stray Kids announcing the long-term collaborators as the face of the Spring 2025 campaign. The K-Pop group showcases a fresh vision of prep style in a series of portraiture that highlights each member’s fearless individuality and the undeniable strength they share together.
"Every campaign with TOMMY HILFIGER feels so natural," said Stray Kids. "What we love about this partnership is Tommy invites us to bring our truest selves – our energy, our style, and the way we connect as a group. The shoot felt effortless, like stepping into a space that truly reflects us. We can’t wait for our fans to see this side of us, wrapped up in these cool prep classics."
"Spring 2025 is our moment to refresh and celebrate the creativity of our global Tommy family," said Tommy Hilfiger. "Stray Kids have become one of the world’s most popular groups through their relentless drive and unique vision. Through this campaign, we wanted to give them the freedom to express themselves in a way that is true to who they are. It’s a celebration of youthful positivity and the power of dreaming, through a red, white, and blue lens.”
A celebration of Tommy Hilfiger’s lifelong love for the nautical lifestyle, the Spring 2025 collection blends classic prep with bold maritime codes. Sailing influences come through in Breton and Ithaca stripes on heritage shirting, while an iconic varsity bomber is adorned with a rope logo treatment. Lightweight linen blazers and crisp, energized polos capture the spirit of life by the water, while chain-link and flag prints add a playful touch to refined silhouettes. It’s New American Prep — where Ivy League heritage meets effortless coastal style.
Global K-pop sensations Stray Kids continue their meteoric rise with the release of ATE and HOP, the latest additions to their chart-topping discography. Their world tour, dominATE, will visit locations across Latin America, North America, and Europe, further cementing their international stardom. Long-standing members of the Tommy family, Stray Kids have previously starred in the TOMMY HILFIGER Fall 2023, Spring 2024, and Fall 2024 campaigns, bringing their fearless energy and bold style to each collaboration.
The Spring 2025 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide, and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfige, and @RealStrayKids.
ABOUT TOMMY HILFIGER
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI