Tommy Hilfiger Ignites Fall 2025 Tommy Jeans Campaign With Eclectic Cast In New York City
The campaign lands loud in NYC, with a magnetic lineup showcasing how the ‘Tommy Jeans’ collection reimagines iconic '90s styles for today.
AMSTERDAM, THE NETHERLANDS (OCTOBER 8, 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], introduces the TOMMY JEANS Fall 2025 campaign and collections—including a coveted Tommy Girl capsule—where nostalgia meets newness with freedom, confidence and expression. The campaign celebrates New York City not as a backdrop but as a co-star, alongside a dynamic roster of trailblazers who bring the collections to life with a contemporary attitude.
“This season features New York City in a way that only TOMMY JEANS can capture it: bold, diverse and inviting,” said Tommy Hilfiger. “We've fully embraced our heritage of reinventing classics for today's tastemakers, to push boundaries with fresh creativity and self-expression. The spirit of TOMMY JEANS is about owning your individuality and putting your twist on tradition, in a way that excites and inspires across generations.”
Captured by photographer Clara Balzary and styled by Margherita Moro, the campaign moves through New York’s boroughs with unfiltered authenticity and flashes of city hustle are raw and real. It features the cultural shapers and influencers who first appeared in Tommy Girl’s Spring 2025 campaign: TOMMY JEANS brand ambassador Jang Won Young, alongside Samara Cyn, Lindsay Vrckovnik and Eniola Abioro. To showcase TOMMY JEANS menswear, they’re joined by Valentino Bonaccio, Phil Soda and Ivan Wang, who each bring their own energy that’s distinct and dynamic.
The TOMMY JEANS Fall 2025 collection delivers a seasonal refresh that blends heritage and newness. Denim leads the lineup with clean, confident styles made to wear every day, updated in lived-in tones and vintage fades, while cozy textures of corduroy, plaid, teddy and soft knits layer easily as the weather shifts. Shackets, puffers and easy outerwear bring versatility, while party-ready styles — from overdyed black and studded denim to micro-minidresses and statement winter boots — add bold energy for going out. This season is punctuated by the second chapter of Tommy Girl, with gender-inclusive pieces that play on contrasts of prep and street, past and future, designer and DIY.
The Tommy Girl capsule is the second to launch this year, following the celebrated reboot of the collection in Spring 2025. Originally introduced as a fragrance in the ‘90s, Tommy Girl quickly became a pop culture touchstone, with iconic campaigns that captured a bold new kind of American cool. Today, that vibrant ethos evolves while embracing the brand’s rebellious spirit at heart—still rooted in culture, music and style, but pushing the conversation forward for a new era.
The TOMMY JEANS and Tommy Girl Fall 2025 collections launch globally on October 8, 2025, in stores, on tommy.com and via select wholesale partners.
Join the conversation using #TommyGirl, @TommyJeans, @For_Everyoung10, @valentinoxdior, @Samaracyn, @philsoda, @Linmick, @ivantaged and @Eniolaabioro.
ABOUT TOMMY HILFIGER
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI