Tommy Hilfiger Celebrates Next Chapter With Brand Ambassador Jang Won Young In Tommy Jeans Fall 2025 Campaign
The second campaign deepens a partnership that merges iconic prep with the influence of a global K-pop phenomenon.
AMSTERDAM, THE NETHERLANDS (SEPTEMBER 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], brings Brand Ambassador and style icon Jang Won Young to New York City for the TOMMY JEANS Fall 2025 campaign. The global cultural force and member of IVE, one of South Korea’s most successful girl groups, mirrors the city’s sense of effortless cool with a laid-back style that feels fresh, confident, and vibrantly alive.
“What I love about TOMMY JEANS is how the brand celebrates individuality and freedom of expression,” said Jang Won Young. “I wanted to capture that bold, fearless energy with my own twist. The campaign feels as diverse, dynamic, and fearless as the city itself, inviting fans to embrace their unique style and rebellious edge.”
Styled in the TOMMY JEANS Fall 2025 collection, Jang Won Young plays by her own rules as she reflects the brand’s modern denim lifestyle – rooted in heritage but reimagined through today’s culture of casual expression. Looks include a mint green varsity tee with relaxed denim, a black-and-white varsity jacket with charcoal jeans, and a cropped corduroy puffer with light-wash denim — all of which balance laid-back prep with sharp streetwear twist.
”Jang Won Young is one of K-Pop's most influential stars,” says Tommy Hilfiger. “Her way of approaching fashion without ever feeling overly curated gives this campaign a bold, contemporary edge. She represents the new generation defining global style, and I’m excited to have her as the face of TOMMY JEANS.”
Recreating the spirit of ‘90s New York, the campaign captures Jang Won Young in moments that channel the era’s raw, unfiltered energy. With evocative city backdrops and a lo-fi aesthetic, the visuals highlight her creativity with an attitude that feels modern, confident, and unapologetically real.
ABOUT TOMMY HILFIGER
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
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