Tommy Hilfiger Announces Tommy Jeans Sport Tech Denim Capsule Collection
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces TOMMY JEANS Sport Tech Denim, a capsule collection inspired by styles from the original 1997 collection. The 15-piece, unisex collection will be available online at tommy.com, in select TOMMY HILFIGER and TOMMY JEANS stores worldwide and with select wholesale partners beginning November 1, 2019.
Rooted in nostalgia and reinterpreted for today, the iconic TOMMY JEANS Sport Tech Denim drop comes full-circle with reimagined pop pieces from the archive. When it first debuted in the 90s, the activewear concept was simple but revolutionary, combining tech fabric sportswear with streetstyle denim. The resulting look was bold, unisex and a complete disruption to popular fashion.
Celebrating its bold and colorful heritage, the new TOMMY JEANS Sport Tech Denim capsule integrates urban explorer vibes with reflective detailing running through each piece with a navy, purple and aqua palette. Designed to be mixed and matched, styles include the iconic flag jacket revived as a shell outerwear with a modern nylon twist. A multi-logo, graphic hoodie can be paired with sweatpants available in clashing colorways. The sporty polar fleece has been elevated with a geometric pattern, while streetstyle-inspired accessories offer new takes on the archive colors. Additional designs include a multi-print T-shirt, and colorfully striped T-shirt that brings the full capsule palette together in one piece.
Fans are invited to follow @TommyJeans to join the growing Tommy Jeans community. In line with the label’s music-inspired heritage, the @TommyJeans Instagram account will be delivering 24/7 experimental content and pushing the boundaries as a destination for fashion authenticity, self-expression and exchange.