Tommy Hilfiger Announces New Brand Ambassador Jang Won-Young As Star Of Tommy Jeans Summer 2025 Campaign
The partnership builds on the brand’s legacy of partnering with K-pop's most visionary and era-defining cultural forces.
AMSTERDAM, THE NETHERLANDS (MAY 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], welcomes Korean musician and style icon Jang Won-Young to the Tommy family as the face of the TOMMY JEANS Summer 2025 campaign. Through her meteoric rise in K-pop as a member of IVE, one of South Korea’s most successful girl groups, Jang Won-Young has emerged as a global icon, inspiring millions with her fearless self-expression, optimism, and instinctive sense of style.
“It’s an honor to join the Tommy family – this is a brand with a long history of celebrating inspiring women who lead with confidence and creativity,” says Jang Won-Young. “This campaign is about expressing your true self, and I hope together we can inspire the next generation to embrace what makes them unique and find joy in every moment.”
Known for redefining celebrity influence through authenticity and cultural impact, Jang Won-Young represents a new era of global fashion influence, where honesty, boldness, and infectious self-esteem shape personal identity. By partnering with K-Pop's brightest stars, TOMMY HILFIGER continues to reshape the idea of American style for a global audience, fusing East and West in a way that feels fresh, confident, and new.
“Jang Won-Young embodies the spirit of TOMMY JEANS with her authentic style, radiant confidence, and effortless ability to elevate everyday looks,” says Tommy Hilfiger. “She brings a polished edge to streetwear in a way that’s entirely her own – a true reflection of our modern take on timeless prep.”
The TOMMY JEANS Summer 2025 campaign, featuring Jang Won Young and shot by photographer Mok Jung-Wook, is a celebration of self-expression and confidence. Captured in a series of still images and short videos, Jang Won-Young brings an effortless energy to a summer state of mind. Highlights include a laid-back red, white, and blue T-shirt paired with classic denim jeans and sneakers. Softer silhouettes like a black strappy midi-dress and pleated mini-skirt bring a more playful, feminine feel.
The collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger, and @for_everyoung10.
ABOUT TOMMY HILFIGER
With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.
In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI