Tommy Hilfiger And Sofia Richie Grainge Introduce A New Era Of Sophistication With A Collaborative Collection

Unveiling a refined evolution of ‘Tommy Hilfiger’ womenswear, the co-created capsule blends Sofia Richie Grainge’s ‘It-Girl’ flair, with the brand’s classic American style for a fresh take on understated luxury. 

AMSTERDAM, THE NETHERLANDS (MARCH 2024) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Sofia Richie Grainge as its newest design collaborator. A brand ambassador since June 2024, Sofia will launch her first co-created capsule collection, Sofia for Tommy, in March, 2025 while starring in the TOMMY HILFIGER Spring 2025 campaign. With images captured by Alexandra Nataf, Sofia’s authentic sartorial take on accessible luxury shines through as she features elevated apparel and accessories inspired by coastal cool.

“Tommy is a true icon of style,” says Sofia. “He is someone I’ve looked up to as a designer and a creative force ever since I started working in the fashion industry. I’m so proud to introduce a collection that embodies effortless sophistication for the everyday. These pieces were built for limitless self-expression and a deep love of authentic, classic style — values that Tommy and I both share.”  

“Sofia represents the modern multi-hyphenate woman, capturing the strength and depth of today’s generation,” says Tommy Hilfiger. “As a model and entrepreneur, she has captivated audiences with her modern take on timeless style. Sofia elevates classic staples into contemporary must-haves that set the tone for a new era of style.”

The launch includes 24 refined pieces created to elevate an everyday wardrobe and embrace color, texture and volume. Taking inspiration from archival prep silhouettes and vintage nautical flags, the Sofia for Tommy capsule collection centers on pieces that effortlessly blend polished refinement with a modern, easy cool. That includes tailored blazers and wide-leg denim slacks, layer-worthy tanks, and a series of quietly luxe dresses. To honor Sofia’s signature mix of easy cool and feminine elegance, the color palette is a deeper, richer take on the all-American red, white and blue, with shades of cream, crimson and navy.  

The Sofia for Tommy capsule collection continues Tommy Hilfiger’s legacy of visionary partnerships with stylish, powerful women like JISOO, Gigi Hadid, Hailey Bieber and Zendaya. By fusing her unique vision with TOMMY HILFIGER’s storied all-American style, Sofia Richie Grainge will bring her inherent sense of confidence along with a contemporary, covetable point of view. This mix of perspectives elevates the TOMMY HILFIGER Spring 2025 womenswear collection, while centering the brand’s culture-defining commitment to limitless self-expression and easygoing luxury. 

The Sofia for Tommy capsule collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners beginning on March 4th, 2025. 

Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, @TommyHilfiger and @SofiaGrainge.

ABOUT TOMMY HILFIGER

With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI