Tommy Hilfiger And Guest Creative Advisor Aleali May Reimagine Tommy Girl For A New Generation With A Spring 2025 Capsule

The new ‘TOMMY JEANS’ collection captures the iconic ‘Tommy Girl’ attitude with sharp silhouettes, effortless style, and a modern-day edge.

AMSTERDAM, THE NETHERLANDS (MAY 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], unveils the Spring 2025 Tommy Girl collection – a bold reimagining of the original concept, restyled with a forward-facing lens for today. Created in collaboration with Fashion Insider and Guest Creative Advisor Aleali May, the collection embodies the fearless attitude and modern spirit that made Tommy Girl a cultural icon in her own right.

Originally launched as a fragrance, Tommy Girl quickly became a pop culture touchstone, with iconic campaigns that captured a new kind of American cool: vibrant, bold, and full of personality. Now, that spirit returns, reimagined for today as a capsule collection. Inspired by the energy of the original ads, the new drop is infused with a retro-modern attitude—still rooted in culture, music, and style, but pushing the conversation forward for a new era.

"To me, Tommy Girl has always been a movement—an attitude that defined a generation and continues to evolve with the next,” said Aleali May. “As the first Guest Creative Advisor, I’m proud to be part of shaping its legacy for today. This isn’t about nostalgia—it’s about celebrating every girl’s way of being unapologetically herself."

A defining voice at the intersection of fashion and culture, Aleali May brings her sharp editorial eye and instinctive style to the capsule. Deeply connected to L.A.’s creative scene, her influence shines through in the way the TOMMY JEANS classic prep blends with streetwear edge, building on the brand’s DNA while staying rooted in its heritage.

“Tommy Girl empowered a generation to embrace confidence and individuality,” said Tommy Hilfiger. “Together with Aleali May, we’ve reimagined the elements that made the style iconic – bright graphics, oversized denim, and vibrant color – and infused them with a fresh energy for a new era.”

Collection highlights include a varsity jacket in rich cotton twill paired with a frayed denim mini skirt, while a shrunken tee, bandeau top, and dungaree dress nod to iconic throwback silhouettes. Salt water denim washes from the California coast and satin star badges bring archive energy into sharp focus, while a rugby shirt and trucker jacket echo classic prep, made bolder. A rhinestone-studded ringer dress brings that perfect hit of seasonal and statement-making drama.

The 2025 campaign, captured by Clara Balzary, is a showcase of the new Tommy Girl — a celebration of the raw, fearless vibe that made the original iconic, seen through the eyes of a new generation. That spirit comes to life through a cast of cultural shapers and style risk-takers: IVE’s Jang Won-Young, Aleali May, Samara Cyn, Lindsay Vrckovnik, and Eniola Abioro. Each brings their own distinct take on the Tommy Girl attitude–bold, stylish, and authentically themselves. With her powerful presence and confident spirit, Jang Won-Young joins the campaign following her recent welcome to the Tommy family as TOMMY JEANS brand ambassador and appearance as Elle Hong Kong cover star. 

The Tommy Girl Spring 2025 collection is available on tommy.com, in TOMMY HILFIGER stores worldwide, and via select wholesale partners. Join the conversation using #TommyGirl, @TommyJeans, @AlealiMay, @For_Everyoung10, @Samaracyn, @Linmick and @Eniolaabioro.

TALENT CAST QUOTES: 

“She’s not just one girl – she’s every girl. Tommy Girl has always been about community, about that energy where everyone is welcome, and everyone can be that girl.” – Won-Young

“Belle âme délicate mais forte'—a delicate, yet strong, beautiful soul. She’s comfortable enough to wear her heart on her sleeve.” – Eniola Abioro

“A Tommy girl is someone who shifts everyone’s attention to her when she enters a room — she’s confident and bold but friendly and warm.” – Lindsay Vrckovnik

“It’s a classic type of fly you gotta be in tune with to pull off. Anybody can tap into it, but they gotta have the right attitude to reach it.” – Samara Cyn

ABOUT TOMMY HILFIGER

With a brand portfolio that includes TOMMY HILFIGER and TOMMY JEANS, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear, and loungewear), footwear, and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrance, swimwear, socks, small leather goods, home goods and luggage. The TOMMY JEANS product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and TOMMY JEANS brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and TOMMY JEANS retail stores, leading specialty and department stores, select online retailers, and at tommy.com.

In the Philippines, Tommy Hilfiger is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Ayala Center Cebu, Marquee Mall, TriNoma, Mall of Asia, Greenbelt 5, Newport Mall, Rustan’s Makati, Rustan’s Shangri-La, Tommy Jeans Robinsons Place Manila, Tommy Hilfiger Rockwell, and online at Trunc.ph, Rustans.com, Zalora, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI