Tod's Unveils The 2024 Fall/Winter Campaign “Italian Stories" Featuring Global Brand Ambassador Xiao Zhan

The campaign, shot by renowned photographer Xu Chuang, captures the elegance of Italian living: Timeless elegance, relaxed formality, excellent quality, and the pursuit of precious and sophisticated craftsmanship.

In an indoor setting, all eyes are drawn to the Tod’s "T." A brown short jacket made from virgin wool is paired with a wool-cashmere sweater that exudes luxurious warmth for fall and winter. The look is completed with a T Timeless crossbody bag and matching belt from the Tod’s Fall-Winter collection. Tod’s expands its sneaker family this season with the T Vintage collection, inspired by retro style. These sneakers feature a combination of technical fabric and leather detailing. The T Vintage sneakers in natural hues, as seen on Tod’s Brand Ambassador Xiao Zhan is also available in vibrant colors, as well as in premium leather, seamlessly blending luxury with sporty elegance.

Xiao Zhan pairs a bomber jacket in technical fabric with matching trousers, and the overall look is enhanced with timeless Tod’s accessories. The bomber jacket is reversible, offering windproof and waterproof features that complement the fall and winter seasons. The newly launched Di Swing bag, with its innovative reversible handle, captures a confident stance, perfectly balancing versatility and practicality. The black Derby lace-up shoes offer both comfort and style, perfectly suited for navigating the diverse scenes of a bustling city with an elegant stride.

For the third look, colliding pieces of different textures further exudes Xiao Zhan's contemporary

style. The sheepskin biker jacket, crafted with multiple handmade techniques, combines matte suede with semi-gloss Nappa leather, highlighting Tod’s pride in its leather craftsmanship. The Winter Gommino ankle boots this season, made from soft suede and luxurious Nappa leather, emphasize the mastery of material realization through craftsmanship. The Di Folio bag, with its distinctive saddle stitching, retains the recognizable Di Bag design while further amplifying the bag's silhouette, making the extreme softness of the leather the star of refined taste.

The perspective shifts to embracing casual daily life, as Xiao Zhan puts on the Tod’s Light Hoodie Caban made from technical fabric, paired with the classic and refined Gommino loafers, and Tod’s backpack in fabric and leather that all exemplify the effortless style of urban living. Amid the subtle yet exquisite details, Xiao Zhan's calm and composed presence shines through in every meticulously crafted piece.

In the Philippines, Tod’s is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, and online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI