The Ultimate LA It-Girl: JISOO Just Unlocked The Secret To Effortless LA Living —And It Starts With Alo
Alo & Jisoo Are Redefining Wellness, And We’re Taking Notes
ALO and JISOO reunite for their highly anticipated second campaign—because once just wasn’t enough—celebrating effortless West Coast wellness. The global icon continues her partnership with ALO, redefining herself as the ultimate LA It-girl in a campaign that effortlessly fuses movement, self-care, and mindfulness.
Ahead of her highly anticipated world tour, JISOO embraces a wellness-first mindset, immersing herself in a weekend dedicated to recovery, balance, and intention—all while effortlessly embodying ALO’s signature West Coast energy.
"The best way to beat jet lag is with Pilates," says JISOO. "The Alo Wellness Club is my favorite place to center myself."
This campaign follows JISOO through a Los Angeles wellness escape, where she leans into rituals of movement and restoration. She starts her mornings with matcha and meditation, setting the tone for the day ahead. Between workouts at the ALO Wellness Club, mindful walks through the city, and moments of quiet recovery, Jisoo finds balance in the in-between—a reminder that wellness isn’t just about movement but also about the space we create for ourselves to pause, reset, and recharge.
"I always love how I feel after a workout, there is nothing better than this feeling," JISOO shares, encapsulating the essence of ALO's approach to mindful movement.
For Summer Nacewicz, EVP of Creative and Marketing at ALO, JISOO is the perfect embodiment of the brand’s mission:
“JISOO perfectly represents the ALO lifestyle—graceful, dynamic, and deeply connected to movement and mindfulness. She’s a global force, yet her approach to wellness is personal and intentional. This campaign is about more than just activewear—it’s about how ALO supports JISOO’s journey, whether she’s preparing for the stage, traveling the world, or taking a well-earned moment to breathe.”
As ALO’s newest Pilates princess, JISOO moves through the city with effortless ease, proving that true wellness is about balance—feeling good, moving freely, and embracing every moment with presence and intention.
The "West Coast wellness" campaign with JISOO sets the stage for ALO’s continued mission to merge fashion, function, and mindfulness while making mindful living more accessible. It also paves the way for the opening of ALO’s flagship sanctuary in Dosan Park, Seoul—a six-story, 6,000-square-foot space debuting in Q3 2025.
ALO Dosan Park Store Information:
Address: 631-36 Sinsa-dong, Gangnam District, Seoul, South Korea
Website: www.aloyoga.com
ABOUT ALO YOGA
Alo Yoga (Alo) is a Los Angeles-based premium lifestyle brand specializing in luxury activewear with a mission to spread mindful movement, inspire wellness, and create community. Since launching in 2007, Alo has become a global leader in activewear design and its franchised fabrics. An acronym for Air, Land, and Ocean, Alo has a studio-to-street mentality that transcends fashion and goes beyond the mat. Alo is available online at www.aloyoga.com and in Alo Sanctuaries worldwide.
In the Philippines, ALO YOGA is exclusively distributed by Stores Specialists, Inc., and is soon to open at Greenbelt 5. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI