Swarovski Celebrates Spring-Summer 2025 Campaign With Ariana Grande

For Spring-Summer 2025, Academy Award nominated, global pop icon and Brand Ambassador, Ariana Grande, embodies the Mathemagical world of Swarovski – a fantasy world of color and light, transforming in a metamorphosis that reflects creativity, savoir-faire, and joyful self-expression.

In celebration of the House’s 130th year, Swarovski Global Creative Director Giovanna Engelbert reinvigorates the concept of Metamorphosis, using beauty as a medium to showcase Swarovski’s stylistic evolution and cement its iconic status.

Appearing in her third campaign for Swarovski, Ariana undergoes a transformation through light-filled jewelry. Marking a departure from Holiday 2024’s Party of Dreams and the Ariana Grande x Swarovski Capsule collection’s Old Hollywood-inspired glamour, this campaign sees Ariana explore the symbiotic relationship between style and self-expression in images lensed by Mert and Marcus and rooted in the highly curated pop style of the 1960s.

The collection and campaign pay homage to high fashion aesthetics, the dynamic nature of crystal, and the House’s enduring ability to shape the pop culture conversation. The power of Swarovski’s savoir-faire shines through joyful pieces that span the full spectrum of creativity.

Giovanna Engelbert says, “I’m intensely drawn to pop culture and the role of jewelry within it- it has the power to transform not just how you look but how you feel. My vision is to create a new jewelry culture that is high-impact, fresh, and sharp; Ariana embodies this with both beauty and boldness that turns each piece into a symbol of radiance, movement, and joy.”

Ariana Grande says, “I’m so excited that my creative journey continues with Swarovski, and I love the metamorphosis storyline of this new Spring-Summer 2025 campaign. Styled in a palette of vibrant colors and radiant crystal jewelry, this campaign felt truly uplifting and joyful.”

Signature Swarovski families highlight their distinctive DNA while evolving to embrace new colorways, fantastical forms, and emerging materials for the season.

The iconic Millenia family continues to explore the color wheel with the introduction of a fresh cut lilac shade and is complemented by the technicolor romance of Idyllia, the playful pop candy of Dulcis and the ultra-versatile Chroma.

Explore the New Spring-Summer 2024 Collection

Millenia

An icon for an icon. Ariana embodies the essence of Millenia with the debut of fresh cut lilac hues. A shade symbolic of magic, mystery, and regality, each lilac stone is hand-set in gold-tone hardware and serves as a love letter to crystal in bold yet timeless Rivière silhouettes. Combined with Ariana’s pure star power, it forms a high fashion fantasy.

Idyllia

Stepping into Swarovski’s Mathemagical garden, Ariana shows her softer side in Idyllia, which offers a window into the sophistication and imagination of Swarovski’s signature savior-faire. Intricately placed crystal petals – each enriched with expertly laid crystals in various techniques – form otherworldly flowers and butterflies to create a vision of technicolor romance. Ariana remains sensual, sweet, and cool while modeling pieces that demonstrate Swarovski’s savoir-faire at its most complex.

Dulcis

Pop icon meets pop candy as Ariana embraces the playful energy of Dulcis. Color, candy, and creativity collide in vibrant resin-based jewelry, inlaid with bold crystal, that’s designed to be layered to your heart’s delight. Unexpected sweetness bursts forth in pieces both light and luxurious.

Chroma

Featured alongside Dulcis in a playful candy-colored story for the season, Chroma delivers bold, chromatic expressions for every occasion. Within this family, Chroma Twist debuts as Swarovski’s first collection made with circularity in mind – featuring at least 50% Swarovski ReCreated™ Crystals, at least 90% recycled metal, and designed to switch color and style for increased longevity of wear.

The full Swarovski collection is available in-store and online at Trunc.ph, Zalora.com.ph, and Rustans.com.

ABOUT SWAROVSKI

Masters of Light Since 1895.

Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor. Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

In the Philippines, Swarovski is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Rustan’s Alabang, Rustan's Makati, Rustan's Shangri-La, and Rustan's Ayala Cebu.  Swarovski is also available through boutiques at Alabang Town Center, Glorietta, Newport Mall, TriNoma, Power Plant Mall, Robinsons Place Manila, and SM Mall of Asia. Visit ssilife.com.ph or follow @ssilifeph  and @rustanph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI