Ariana Grande Invites You To Swarovski's ‘Party Of Dreams’ For Holiday 2024

Today Swarovski unveils its Holiday 2024 campaign with Global Brand Ambassador, Grammy award-winning singer and actor Ariana Grande. Entitled ‘Party of Dreams’, the creative vision of Global Creative Director Giovanna Engelbert was lensed by leading fashion photographers Mert and Marcus and captured on film by music video director Christian Breslauer.

We follow Ariana as she celebrates the arrival of the holiday season, venturing into the Party of Dreams as though stepping into the joyful and extravagant world of Swarovski itself. As Ariana enters a nightclub that embodies the essence of the Swarovski universe - illuminated by its signature colors and codes - the holiday season comes to life and the party gathers momentum.

Along the way, she encounters a series of fabulously dressed guests and dancers, adorned in Swarovski jewels and couture pieces. Eagerly awaiting her arrival to celebrate and dance the night away, Ariana's guests, each reflecting individuality, self-expression, and inclusivity through crystals and inspired by some of the world's most iconic partygoers from different eras, come together for the ultimate dream party.

Styled in radiant pieces from the iconic Swarovski Millenia and elegant Matrix Crash families and wearing a couture look specially designed by Giovanna Engelbert, Ariana lights up the party with pure joy and a festive spirit. 

Giovanna Engelbert commented: “I had the pleasure not only to create the most fabulous party ever but also to do it with the incredible Ariana Grande. We had an absolute blast bringing my vision to life. Watching her embrace the joyful, contemporary glamour of Swarovski has been both an honor and pure joy. This has been a long-held dream finally coming to life in the most extravagant and vibrant way, bursting with creative energy, pop culture, and a shared desire to celebrate and spread some happiness to the holiday season. You are all invited to the Party of Dreams!” 

Ariana Grande added, “Celebrating at the Party of Dreams, surrounded by the coolest, most glamorous guests decked in Swarovski jewels, was an unforgettable experience. I love how the campaign captures the festive spirit, and the film’s dynamic music video style brings it all together. The energy on set was contagious - we had so much fun dancing that no one wanted to go home! It’s great to bring some joy and sparkle this Holiday Season, and I’m thrilled to continue this journey with Swarovski."  

The Swarovski Holiday 2024 campaign will be rolled out today across various media platforms including Out Of Home, TV, print, and multiple digital spaces. The full Swarovski collection is available in-store and online at Trunc.ph, Zalora.com.ph, and Rustans.com.

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#ThePartyofDreams

ABOUT SWAROVSKI

Masters of Light Since 1895. Swarovski creates beautiful products of impeccable quality and craftsmanship that bring joy and celebrate individuality. Founded in 1895 in Austria, the company designs, manufactures, and sells the world's finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor. Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

In the Philippines, Swarovski is available in Rustan’s Alabang, Rustan's Makati, Rustan's Shangri-La, and Rustan's Ayala Cebu.  Swarovski is also available through boutiques owned and operated by Stores Specialists, Inc. located at Alabang Town Center, Glorietta, Newport Mall, Power Plant Mall, Robinsons Place Manila, SM Mall of Asia, and TriNoma Mall. Follow @ssilifeph and @rustansph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI