Superga® And Alexa Chung Unveil F/W 2019 Campaign


Iconic and quintessentially elegant. The new Superga® advertising campaign for the Fall/Winter 2019 season encapsulates the most authentic spirit of the brand, which is rooted in timeless, effortless, laid-back refinement.

Perfectly embodying the Superga® original attitude, Alexa Chung, the brand’s Ambassador since 2011, is captured by photographer Robin Galiegue charmingly posing on a neutral background at London’s Spring Studios. 

The essential atmosphere enhances the distinctive, evergreen attitude of the Superga® offering, further exalted by the slightly androgynous, urban and definitely chic looks, including slick blazers, slim denim pants, mannish suits and striped shirts, sported by Alexa Chung and styled by Virginie Benarroch.

The versatile and naturally elegant attitude of the British designer and broadcaster, who launched her namesake fashion label in 2016, telegraphs the same clear, concise message of spontaneous sophistication, which Superga® traditionally infuses in its creations.


The campaign also puts the focus on some of the styles included in the new Superga® x ALEXACHUNG collection, including the signature high-top and low-top sneakers worked in black satin and burgundy suede, respectively, as well as the fashion icon’s beloved mule design crafted from white leather and embellished with multi-coloured grommets. 

The launch of the Superga® Fall/Winter 2019 advertising campaign will mark the official debut of the new Superga® x ALEXACHUNG collection, which will be celebrated with an exclusive event on Sept. 18 during the upcoming Milan Fashion Week.