Superdry 'Be Iconic' Campaign

British brand Superdry is proud to introduce the ‘Be Iconic’ campaign for Spring 2020. Launching in March, the new-season collection exudes 90s nostalgia and captures a timeless urban attitude.

Showcasing Superdry’s new direction, the ‘Be Iconic’ range champions crisp tailoring and classic military styles, which are reimagined to feel current. Superdry’s classic graphics are also key to the new range, with the brand’s vintage logo tees to complete the nostalgic mood.

The womenswear line embraces the enduring-fashion theme, with a sophisticated take on waterproof and essential outerwear. These simple silhouettes are balanced by a relaxed approach to layering, encompassing everyday staples such as denim pieces, bomber jackets and varsity logo tees.

The menswear collection revolves around a fresh take on grunge style. This line highlights Superdry’s 17 years of expertise crafting classic materials into iconic wardrobe essentials. The key looks include classic outerwear, such as Superdry’s heritage casual jackets, along with vintage tees and everyday denim.

Superdry’s whole Spring-Summer 2020 Collection is available soon at the following SuperdryStores located in Central Square, Mega Fashion Hall, Shangri-La Plaza East Wing, and Ayala Center Cebu.