SSI Opens Boggi Milano Flagship Store In Greenbelt 5
Boggi Milano, the leading menswear retailer inspired by Milanese style, empowers every man with its contemporary take on fashion. By meticulously managing every aspect from production to distribution, the brand ensures its spirit, high standards of quality, and unique design imprint remain intact.
The signature design of Boggi Milano garments arises from the fusion of two essential elements: the quality of the fabrics, which favors organic fibers, recycled materials, and certified avant-garde textiles, and stylistic research, which embodies a vision of a new way of life for the contemporary man. This commitment to excellence and innovation is perfectly captured in the brand’s tagline, ‘It’s Time To B’, inviting refined individuals to welcome a new era of style. Today, the brand pursues its goals driven by innovation, technology, sustainability, and quality–made possible through the revolutionary use of raw materials with high technical performance.
Launched by Stores Specialists, Inc. (SSI), the Philippines’ largest specialty retailer, Boggi Milano opens its flagship store in Greenbelt 5, Makati City, and invites discerning shoppers to explore its much-anticipated collections.
The Season of Style
Boggi Milano's opening collection is an ode to Italian style, contemporary taste, and Mediterranean appeal: dressing is not just wearing clothes, but expressing a way of being. Pastel shades and soft lines are the hallmarks of a collection with a strong personality. With the claim "It's Time to B", the brand expresses its commitment to offer clothing that goes beyond simple dressing, inviting men to embody a unique attitude. The Boggi Milano man, a pragmatic dreamer and perfect interpreter of the Italian lifestyle wears clothes effortlessly and with great personality, presenting himself to the world as a proud and confident man.
This is the brand’s concept, with comfortable and versatile clothes designed to live every moment with style and a sharp look to the younger generation. A selection of cross-seasonal looks opens the collection with higher weights focused on the spring wardrobe, followed by increasingly lighter weights accompanying men into the warmer months. The leitmotif of the collection is a contemporary reinterpretation of classic Italian-style canons. This is how hybrid clothes were born, such as the Shirt Jacket, available in different materials and models, a symbol of the perfect harmony between form, style, and practicality. In this collection, we meet again the B Tech line, enriched with new clothes marked by technical fabrics and contemporary shapes.
On the other hand, among the new entries, we find clothes that have become iconic due to the distinctive Boggi Milano logo, flocked or embossed. As the season comes to an end, linen clothes, the freshest and lightest of all organic and natural fabrics, cannot be missed, finding use in shirts, polo shirts, t-shirts, and Bermudas.
With this collection, with Boggi Milano, every moment is the perfect one to be yourself. It's time to B.
BOGGI Milano is located on the First Floor, Greenbelt 5, 1228 Makati Ave, Makati, Metro Manila. For inquiries, contact The Specialist by SSI at customerservice@ssigroup.com.ph, 8-830-5000, (0917) 552 9359, facebook.com/SSILifePH, @ssilifeph on Instagram, or join its Viber Community at bit.ly/SSILifePH.
ABOUT BOGGI MILANO
Boggi Milano is an Italian brand present on the market with 218 stores in more than 40 countries. Today the brand looks towards ambitious goals at the pace of innovation, technology, sustainability, and quality thanks to the revolutionary concept of the use of raw materials with high technical performance. The design of Boggi Milano garments is born from the meeting of two essential elements: the quality of the fabrics - preferring organic fibers, recycled materials, certified and avant-garde fabrics - and stylistic research, applied to the vision of a new way of life of contemporary man.
In the Philippines, Boggi Milano is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rustan’s Makati, and online at Trunc.ph and Rustans.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI