Song Yuqi Named Tory Burch Brand Ambassador
Tory Burch is pleased to announce that K-Pop artist Song Yuqi will be its brand ambassador for handbags and shoes. The partnership begins with the launch of the brand’s Holiday 2024 campaign, shot in Los Angeles, and will include multiple touchpoints across editorial, social media, events, and more. The Holiday campaign depicts a road trip and features a video set to Yuqi’s solo single “Radio (Dum-Dum)”.
Tory Burch, Executive Chairman, and Chief Creative Officer, said: “Yuqi is an extraordinary artist and an inspiration to women globally. As a multi-talented singer, songwriter, dancer, and producer, she has established her own unique voice and sense of style that I admire.”
Yuqi said: “I’m a fan of Tory’s collections – her unique designs always bring out the best in women – and I admire the way she encourages women to embrace their dreams. I am excited about our partnership and the meaningful conversations to come.”
A multi-talented artist, Yuqi is a singer-songwriter, dancer, and record producer. She is also a member of the K-Pop girl group (G)I-DLE. She attended the Tory Burch Spring/Summer 2025 runway show in New York as well as the brand’s recent events in Hong Kong and Seoul; immediately following this announcement, she will make a personal appearance at the brand’s new store opening event at Shibuya Scramble in Tokyo.
Twitter: @ToryBurch @TorySport
Instagram: @ToryBurch @TorySport
PH E-catalogue (marketing site): toryburch.ph
Trunc.ph (online store): trunc.ph/tory-burch
In the Philippines, Tory Burch is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rustan’s Makati, Rustan’s Shangri-La, Power Plant Mall, Rustan’s Cebu, and NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About Tory Burch
Tory Burch launched her American luxury lifestyle brand in 2004. Her aesthetic is anchored in the relaxed elegance of American sportswear, known for its craftsmanship and quality. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.
Empowering women is Tory’s guiding principle, expressed through her collections and her work at the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI