Salvatore Ferragamo Spring/Summer 2020 Campaign
Freedom; to be how you want, where you want, and with whom you want.
For Spring/Summer 2020, Salvatore Ferragamo reunites with Harley Weir to conjure a campaign that expresses and celebrates this liberation. A diverse cast showcases a layered and sophisticated collection by Ferragamo’s creative director Paul Andrew in which the artisanal plays against the directional to create pieces that transmit ease, confidence, individuality, and above all, freedom. The mercury is rising in a portfolio of images and video that are designed to conduct a tangible sensation of midsummer’s heat. The joy of friendship and the thrill of discovery are heightened by the sensual pleasures of sunlight.
Credits
Creative director: Paul Andrew
Photographer: Harley Weir
Choreographer: Eric Christison
Stylist: Jodie Barnes
Models: Malgosia Bela, Abby Champion, Sora Choi, Alpha Dia and David Kammenos
Agency: Laird+Partners
In the Philippines, Salvatore Ferragamo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, Rustan’s Makati and Solaire Resort & Casino. Follow @ssilifeph on Facebook and Instagram for more information.