Ralph Lauren Presents 'the Polo Bear Chronicles: Operation Black Tie'
Few characters have captured hearts and imaginations like Ralph Lauren's Polo Bear. Since his beginnings as a birthday gift to Ralph Lauren in 1990, the Polo Bear has become a cult icon with a global, style-obsessed following that spans generations. Rivaling only the Polo Pony, the Polo Bear has transformed into more than just a brand emblem– he's become a storyteller, a style icon, and now, a digital pioneer.
For decades, the Polo Bear has served as a canvas for creative innovation, gracing everything from childhood bedding to iconic sweater collections, skateboard decks, timepieces, and prestigious sport partnerships. From pinstripe suits to fishing gear, from flag sweaters to western wear, the Polo Bear has become Ralph Lauren's most cherished ambassador, embodying every facet of the brand's lifestyle vision, proving himself to be the world's most versatile and best-dressed fashion icon.
Today, the Polo Bear steps boldly into motion for the very first time with "The Polo Bear Chronicles: Operation Black Tie". The brand’s first-ever animated short film is a new expression of Ralph Lauren’s storytelling spirit, brought to life through its most timeless icon. Set against a backdrop of moonlit galleries, secret invitations, and a spirited polo match at a private estate, Operation Black Tie follows the bear through a tale of elegant intrigue.
This immersive narrative ushers in a new chapter in storytelling, forging connections with the next generation through the art of entertainment.
Key Details:
Title: The Polo Bear Chronicles: Operation Black Tie Format: Animated Short Film Runtime: 6 minutes Premiere: August 14th, 2025, on Ralph Lauren’s YouTube channel.
ABOUT RALPH LAUREN
“What I do is about living the best life you can and enjoying the fullness of the life around you. From what you wear to the way you live to the way you love.” -Ralph Lauren. We are a global leader in the design, marketing, and distribution of premium lifestyle products. For more than 50 years, our reputation and distinctive image has been consistently developed across an expanding number of products, brands, and markets around the world. Our enduring purpose, that guides everything we do, is to inspire the dream of a better life through authenticity and timeless style.
Polo Ralph Lauren Men’s Authentic and iconic, Polo is the original symbol of the modern preppy lifestyle. Combining Ivy League classics and time-honored English haberdashery with downtown styles and All-American sporting looks, Polo sportswear and tailored clothing present a one-of-a-kind vision of menswear that is stylish, timeless, and appealing to all generations of men.
Polo Ralph Lauren Women’s Polo is the new symbol of personal expression for the modern woman. A romantic gamine with a cool sportiness, Polo mixes iconic all-American style with an eclectic downtown edge, all put together with individual flair. From urbane tweeds and simple black dresses to rugged outdoorsy looks and city-worn leather, Polo represents easy, energetic style—free-spirited and cool.
In the Philippines, Polo Ralph Lauren is available through boutiques owned and operated by Stores Specialists, Inc. located at Greenbelt 5, Rustan’s Makati, Solaire, and the newly reopened Shangri-La store. Polo Ralph Lauren is also available online through Trunc.ph, Lazada.ph, Zalora.ph, and Rustans.com. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH I
nstagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI