Pomelo. and SSI Bring SEA’s Favorite Fashion Playground to the Philippines

Pomelo Fashion, Southeast Asia’s leading omnichannel fashion platform, is thrilled to announce a landmark partnership with The SSI Group, the Philippines' premier specialty retailer, to bring its signature fashion experience to the country for the first time. The exclusive distribution partnership kicks off with the grand opening of Pomelo.’s first Philippine store at Glorietta on August 20, 2025, followed by a second store opening at Robinsons Place Malate on August 28, 2025. The partnership will also expand into e-commerce, with Pomelo. launching on Zalora and Lazada in July 2025. To celebrate each milestone, dedicated launch events will be held at both locations shortly after opening.

Founded in 2013, Pomelo. is Southeast Asia’s leading omnichannel fashion platform, known for its chic style, digital-first approach, and signature Tap.Try.Buy. shopping experience. With millions of loyal fans across Thailand, Singapore, Indonesia, and Malaysia, Pomelo. offers trend-driven and eco-conscious fashion through its Down To Earth initiative. Customers can shop via the app, website, or at physical stores.

“Launching in the Philippines has always been on our roadmap,” said David Jou, CEO and Co-founder of Pomelo. “The Filipino customer is fashion-forward, digitally connected, and values unique shopping experiences, which perfectly aligns with what Pomelo. stands for. With SSI’s unparalleled retail expertise and understanding of the Philippine market, we’re confident this partnership will mark the beginning of an exciting new chapter for both of us.”

Anthony T. Huang, President and CEO of the SSI Group, Inc. adds, “We’re thrilled to welcome Pomelo. to Manila as part of the SSI Group’s commitment to bringing the best of global fashion to the Filipino market. Pomelo.’s bold, trend-forward style and digital-first approach align perfectly with the evolving tastes of today’s modern consumers. We’re excited for Filipinos to experience a brand that blends Southeast Asian sensibility with global appeal.”

ABOUT POMELO.

Your Fashion Playground. Launched in 2013, Pomelo. is Southeast Asia's leading omnichannel platform with a global mindset: on-trend, online, on-the-go. Driven by technology, Pomelo., with over 40 million visitors to the site, provides a unique omnichannel try before you buy experience with Tap.Try.Buy. Shop from thousands of styles and brands online, try on at a Pomelo. location of your choice, and only pay for what you love. Through its Down To Earth initiative, the brand commits to drive change and deliver eco-conscious, on-trend products at an unparalleled price, coupled with an ever-growing selection of brands. Known for its legendary customer experience, orders can be placed on pomelofashion.com, the Pomelo. Android and iOS App, and marketplace channels.

For the latest collections, style inspiration, and updates, follow Pomelo on Instagram at @pomelofashion_ph.

In the Philippines, Pomelo. is exclusively distributed by Stores Specialists, Inc., and will be located at Glorietta 1 and Robinsons Place Malate. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information. 

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI