A New Partnership Of Style And Personality Introducing Hogan Brand Ambassador-Actor And Singer Tan Jianci
On February 19, 2024, HOGAN proudly announced the appointment of actor and singer Tan Jianci as its brand ambassador and officially launched its Spring/Summer 2024 campaign starring Tan Jianci.
With his dual identities as an actor and singer, Tan Jianci amazed the public with his moving portrayals of characters and outstanding singing and dancing skills. He continues to make breakthroughs in different fields, demonstrating his unique, well-rounded charm. As both a highly acclaimed actor and a dedicated singer and dancer who never lost sight of his aspirations, Tan Jianci’s sincerity and decisiveness align with HOGAN’s Generation H spirit. The Spring/Summer 2024 collection is the start of HOGAN’s collaboration with Tan Jianci to showcase the new luxury trend of Generation H with confidence and ease.
HOGAN Spring/Summer 2024 Campaign
In this campaign, brand ambassador Tan Jianci shows off 4 spring/summer looks with his unique style, highlighting the chic designs and luxuriousness of the HOGAN Spring/Summer 2024 Collection.
Edgy Style with an Italian Core
Brand ambassador Tan Jianci sports the latest season’s HOGAN H-LOGO bomber jacket paired with the brand new H665 sneakers launched with the Spring/Summer 2024 Collection, playing with diverse retro Italian luxury trends to form an edgy and free-spirited style that expresses his true self.
H665 sneakers have a lightweight, streamlined design. The leather and mesh upper features an extended H that envelopes the heel, providing a comfortable and stylish exercise experience. Tan Jianci also wears the new season's cotton bomber jacket, on the other hand, has crisp tailoring and features a liquid silver embroidered H-Logo patch on the side that reflects the brand’s sharp image.
Modern, Trendy, and Functional
Tan Jianci also shows off this season’s brand new black nylon windbreaker featuring the iconic HOGAN H-Stripes, an effortless black and white look that recreates the modern functional trend with an edgy flair.
The H-Stripes from the HOGAN Spring/Summer 2024 Collection continue the brand’s iconic H letter and feature a comfortable and soft chunky bottom. Made with mostly eco-friendly leather, the design ensures comfort and durability. The metallic silver (liquid silver) H logo on the side of the shoe carries the energetic and dynamic through lines of this spring and summer. The logo is paired with this season’s black H-LOGO nylon windbreaker featuring the HOGAN logo in different materials on the shoulders, culminating in a look that demonstrates the brand’s understated luxury, creating a functional and aesthetic atmosphere that reflects the millennial retro trend with a unique edge.
Flexible Looks with Iconic Classics
Sporting the H601 sneakers from the HOGAN Spring/Summer 2024 Collection, Tan Jianci reignites the urban retro style, casually expressing his effortless charm.
The H601 sneakers feature the brand’s classic H logo across the side, a continuation of the brand’s iconic look. The waffle sole design improves grip, providing comfort and style that highlights the modern charm of Generation H.
A Trendy and Dynamic New Style
Tan Jianci sports the camel trucker jacket with H630 sneakers from the HOGAN Spring/Summer Collection, an updated retro look that shapes the style of Spring/Summer 2024 with carefree and dynamic energy.
H630 sneakers incorporate retro elements that combine basketball designs and the brand’s traditional style, culminating in a simple yet unique design. The smooth upper surface is stitched with suede, and the bright yellow H-logo on the side catches the eye, creating a distinctive style. In addition to the sneakers, the camel trucker jacket also shows off Tan Jianci’s calm and collected attitude. With a relaxed silhouette, crisp tailoring, a zipper, and pockets on either side, the jacket is a flattering and stylish piece that highlights the brand’s practical aesthetics.
In the Philippines, Hogan is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza and on Trunc.ph. Visit ssilife.com.ph, follow @ssilifeph on Instagram, or download the My SSI Life App in Google Play or the Apple Store for more information.