Old Navy Celebrates 30 Years Of Inviting Everyone To Play With Style
The iconic American brand is taking it back to 1994 with a Limited-Edition Product Drop, Campaign, and ‘90s Throwback Party to honor the brand’s past and usher in a bold new future. For 30 years, Old Navy has been woven into the fabric of America, uniting generations with iconic products and memorable fashion moments. In celebration of the brand’s global anniversary, we’re inviting everyone to come play with style by bringing back and modernizing some of our greatest hits from the ‘90s, reconnecting with longtime fans, and welcoming new tastemakers into the brand.
Old Navy has cemented itself as an iconic American brand, famous for the democratization of fashion and an irreverent take on style, inviting everyone from Carrie Donovan to RuPaul into the brand over its 30-year history. Today, Old Navy is one of North America’s largest apparel brands, with more than 1,200 company-owned and franchise stores.
“To mark our 30th year, we’re celebrating our heritage while creating new history and reasserting our place in culture,” said Haio Barbeito, CEO of Old Navy. “It’s such an iconic American brand, that it’s hard to find someone who has not bought something from Old Navy. As we head into our next chapter, we’re focused on inviting customers to play with style by delivering amazing experiences and products that meet them where they are.”
“At Old Navy, it’s not just about the fashion, but the joy we experience in it,” said Zac Posen, Chief Creative Officer, Old Navy. “If we look back at the ‘90s, it was a moment of moving from possibilities to reality, the juxtaposition of pop culture meeting indie culture, meeting hip hop. It was a time that allowed people to express themselves and their self-identity – and that’s what the team has re-created with the ‘94 Reissue collection. Come play and reimagine style with us.”
Timed to its 30th-anniversary celebration, the brand is unlocking core memories and reconnecting with longtime fans, as well as welcoming new friends into the brand by:
LAUNCHING A LIMITED EDITION COLLECTION that brings it back to 1994. From deep in the vault: the ’94 Reissue is a feel-good, limited-edition collection that brings NOWstalgia to life by modernizing Old Navy's iconic '90s designs while staying true to the brand's heritage as an iconic American retailer.
The nostalgic collection revives Old Navy’s most iconic pieces from the brand’s golden era: from baby tees, baggy jeans, and cargos, to matching tracksuits, and bucket hats. The collection, which launches Friday, October 4 offers nearly 200 styles for the entire family (across men’s, women’s, kids, toddler, and baby) and will be available in Old Navy One Ayala, Bonifacio High Street, and on oldnavy.com.ph.
ABOUT OLD NAVY
Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand celebrates the democracy of style through on-trend, playfully optimistic, affordable, and high-quality products. A division of San Francisco-based Gap Inc. (NYSE: GPS), Old Navy brings a fun, energizing shopping environment to its customers in more than 1,200 stores around the world. For more information, please visit www.oldnavy.com.ph
About Specialty Lifestyle Concepts, Inc.
In the Philippines, Old Navy is exclusively distributed by Specialty Lifestyle Concepts, Inc. (formerly Casual Clothing Retailers, Inc.), a member of SSI Group, Inc. Old Navy is available at Bonifacio High Street, Shangri-La Plaza, and oldnavy.com.ph. Follow Old Navy on Facebook @OldNavyPHs, Viber: #OldNavyPHCommunity, and @ssilifeph on Instagram or visit www.ssilife.com.ph for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI