Michael Kors Celebrates International Women's Day With A Michael Kors Gorgeous! Global Movement

Join Michael Kors for a global celebration of women inspired by Michael Kors Gorgeous!, the fragrance that captures the confident female spirit. Kicking off on International Women’s Day, March 8th, the brand teamed up with ambassadors across the world to ignite an empowering movement on social media. Supported by interactive Instagram features, users are encouraged to share what makes them feel gorgeous with their friends and followers, sparking a chain reaction of uplifting self-love declarations.

Actress, model and Michael Kors Gorgeous! global brand ambassador Sara Sampaio (@sarasampaio) will kick off the movement on social media channels, revealing what makes her feel gorgeous, and posing the question, “What makes you feel gorgeous?” to followers. A roster of social media influencers will follow suit, sharing their own inspiring responses and relaying the question to their audiences. Follow along with the hashtag #HelloGorgeous and use a custom “Hello Gorgeous!” Instagram filter to share your own story. Help us flood the internet with fearless female energy all month long!

SO MANY REASONS TO LOVE YOUR GORGEOUS SELF!

Go on, show off your gorgeous smile—and everything that makes you incredible. To makeInternational Women’s Day a true celebration of you, an interactive Instagram “filter” will beavailable via the @michaelkors Instagram profile. Activated by a smile, it flashes a “HelloGorgeous!” message on the screen, without any face altering effects. (Because Michael Korsbelieves all women are gorgeous!) Motivated by the on-screen affirmation, fans are encouragedto snap a photo or video and share empowering stories about what makes them feel gorgeous!