Marc Jacobs Runway 2024
COMMUNITY CAMPAIGN BY JUERGEN TELLER
January 23rd, 2024 – The spring 2024 campaign, shot by photographer Juergen Teller and styled by Alastair McKimm, is a celebration of Marc Jacobs’ rich history and the diverse community cultivated over 40 years. Featuring an ensemble of friends and next-generation collaborators, including Cindy Sherman, Dakota Fanning, FKA Twigs, Lil Uzi Vert, Lila Moss, Bladee, and Juergen Teller himself, the images are shot around the Marc Jacobs corporate office in Soho, New York, a neighborhood deep-rooted in the DNA of the brand.
Juergen Teller and Marc Jacobs, a duo who has been collaborating since 1998, continue to thrive: Teller has been instrumental in capturing numerous iconic global advertising campaigns for the brand, including his work with Cindy Sherman for the Marc Jacobs fall/winter 2005 campaign and Dakota Fanning for the spring/summer 2007 campaign. Teller further enriches the world of Marc Jacobs with these new images that not only immortalize talent, both familiar and new, but also highlight key ready-to-wear and accessory assortments centered around the kiki boot, the sack bag, the tote bag, and the snapshot.
Marc Jacobs released Runway 2024 in New York on February 2, 2024.
Quote from Marc Jacobs about Runway 2024:
My love for the commonplace is a constant and meaningful lifelong affair. Through the unavoidable lens of time, my glass remains full of wonder and reflection. By examining the memorable and the mundane, we abstract and exaggerate with a disorienting familiarity in our desire. To express something naive and elegant.
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