LOEWE X ON
LOEWE and Swiss sportswear brand On collaborate for FW25 with an expanded ready-to-wear offering and the launch of the Cloudventure 2.0: a remake of the original LOEWE × On design, featuring new materials and fluid lines.
Originally created to take on the great outdoors, the Cloudventure 2.0 finds its footing in more urban terrain. The refreshed design features a new upper, crafted with semi-translucent mesh and layered over an expansive LOEWE Anagram – creating a play of texture and depth. The shoe combines On’s signature Cloudtec® technology with Helion™ super foam, providing performance level comfort for all day wear. The outsole also deploys Missiongrip™ rubber with a striking marble effect, paired with refined protective details throughout. The Cloudventure 2.0 comes in a range of shades that include an array of core neutrals, as well as a vibrant grass green and blue/red/white combination. The latest drop, launching on May 14, also introduces two new colourways to refresh the Cloudtilt – electric blue and pale pink – alongside carryover shades in all black, all white, and dark sand.
The ready-to-wear and accessories capsule includes technical garments and statement outerwear made to support an active lifestyle. It is based around a colour palette of earthy neutrals and energetic accent colours. Crafted in engineered fabrics that offer breathability, comfort, and lightness, the collection prioritises protection and performance. It includes the ripstop shell Ultra Jacket and textured technical jersey Active T-shirt, alongside a series of shorts, caps, and socks, with performance bras and tights for women.
Shot by George Eyres, an accompanying campaign, starring Nunchuck artist Mana Kimura- Anderson, rock climber Matthew Bell, dancer Marie-Louise Hertog, and tricker Daisuke Takahashi, celebrates the craft of movement. A poetic infusion of art and athleticism plays out across still images and film, against the dynamic backdrop of Les Costes Males, north of Barcelona. Movement is an action, but it is also a performance, a story, a triumph of effort and expressive creativity. The main campaign film, created by Sam Davis, is an accumulation of all the work that has made it possible – the training and exhaustion, the willingness to try, fail and try again – but here the struggle and the success are given equal footing.
LOEWE × On’s latest collaboration launches on May 14 online and at CASA LOEWE Madrid, and on May 15 in stores.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement — a mission that still guides the brand today. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, training, all-day activities, and tennis. On’s award-winning CloudTec® innovation, purposeful design, and groundbreaking strides within the circular economy have attracted a fast-growing global fan base — inspiring humans to explore, discover, and Dream On.
On is present in more than 60 countries globally and engages with a digital community on www.on.com
ABOUT LOEWE
Founded in Spain in 1846, LOEWE has been one of the world’s major luxury houses for over 179 years. The brand’s latest chapter redefines it as a house focused on craft and culture; demonstrated by an intellectual yet playful approach to fashion, a bold and vibrant take on the Spanish lifestyle, and unmatched leather expertise.
In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing, Greenbelt 3, and The Mall | NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
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