LOEWE X On Drop 6.2
LOEWE and Swiss sportswear brand On continue their collaboration with a refresh of the Cloudtilt 2.0 sneaker in new colourways.
Spanish luxury meets Swiss engineering in the co-designed Cloudtilt 2.0 sneaker. Building on the ease and versatility of the original Cloudtilt, the Cloudtilt 2.0 was first introduced in May 2024. It features an elegant multi-layer upper composed of performance mesh and woven textiles, with further enhancements on the Cloudtilt including rubber toe-guards for improved durability, extra padding on the tongue and shoe collar, and a sleekly branded heel loop. Utilising CloudTec® Phase midsole technology for comfort and cutting-edge cushioning, the sole is constructed from high-rebound, ultra-light EVA foam – ensuring a soft landing with each footstep. An ergonomic insole with anagram branding embossed on the side matches the colour of the upper.
This season’s refresh focuses on mellow palettes, pairing crisp white with playful pops of colour on the lining and branding. Made for roaming the city and navigating the great outdoors, the Cloudtilt 2.0 will be available for men and women in all white, white/khaki green, white/orange, and white/navy as a special online exclusive. Other colours feature a new shade for the outsole, with colourways in tan white/gum and black white/gum. LOEWE and On’s respective logos feature on each side and melded in a silver joint logo on the tongue where two ‘L’s from the former’s anagram nestle between the latter’s distinctive lettering.
About On
On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award- winning CloudTec® innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On.
On is present in more than 60 countries globally and engages with a digital community on www.on.com.
About LOEWE
Founded in Spain in 1846, LOEWE has been one of the world’s major luxury houses for over 178 years. Under the creative direction of Jonathan Anderson since 2013, the brand’s latest chapter redefines it as a house focused on craft and culture; demonstrated by an intellectual yet playful approach to fashion, a bold and vibrant take on the Spanish lifestyle, and unmatched leather expertise.
In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing, Greenbelt 3, and The Mall | NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI