Loewe × ON Drop 8 Introduces The Cloudsolo Sneaker
LOEWE and On’s Fall Winter 2025 collaboration introduces the limited-release Cloudsolo sneaker, the first shoe co-designed by both brands. The collection also features an expanded offering of performance wear, including new seamless base layers.
Where Spanish craft meets Swiss engineering: the Cloudsolo emerges as a totally new sneaker. As the latest expression of LOEWE × On’s shared dedication to movement, design, and craft, the Cloudsolo fuses key details from both brands’ signature design codes.
Drawing on combined expertise, this design is the first to feature a single CloudTec® Cloud element in the heel. The midsole is constructed from HelionTM superfoam and a flexible Speedboard, providing comfort and cushioning in everyday movement. The upper features LOEWE’s branded pebble toggle and On’s technical mesh, composed of semi-translucent yarns. The sneaker is also designed with adjustable elastic speed laces and LOEWE × On branding. It is available in vibrant colourways, including Turquoise, Orange, and Lime Green, alongside neutral shades. Complementing the Cloudsolo is the LOEWE × On Cloudtilt, with its knitted mesh sock upper, rubber toe-guards, and branded heel loop, which is given a seasonal refresh in Denim Grey and Denim Blue.
The Fall-Winter 2025 ready-to-wear silhouettes focus on performance technology to create looks built for the unpredictability of everyday living. From a flocked anorak inspired by the luxurious tactility of LOEWE runway collections to cargo trousers and staple outerwear items, the collection pays homage to the pace and energy of urban living. Whether it’s the chaos of rush hour, the thrill of a sudden downpour, or a pocket of calm found amongst the city hustle, these clothes are made to move with the rhythms of the metropolis. Core staples, including bras, T-shirts, tights, and performance shorts, complete the offering, many of them featuring a new engineered stripe developed between the brands.
Shot by American photographer Ryan McGinley, an accompanying campaign stars dance company MazelFreten and is directed by Bleunuit, with movement direction by Ash Rucker. The campaign was filmed at the Faculty of Fine Arts, University of La Laguna in Tenerife, and brings art and athleticism together in bold visuals that celebrate the craft of movement across urban spaces. MazelFreten’s choreography captures the feeling of being alive; struggle and success share equal footing, expressed through powerful movement that unites communities and celebrates talent dedicated to pushing boundaries between stage and street.
The new LOEWE × On collaboration launches online with pre-registration on October 15, and from October 16 will be available in stores and online with no registration required.
About On On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fifteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high-performance running, outdoor, training, all-day activities, and tennis. On’s award-winning CloudTec® and LightSprayTM innovation, purposeful design, and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover, and Dream On.
On is present in more than 80 countries globally and engages with a digital community on www.on.com.
ABOUT LOEWE Founded in Spain in 1846, LOEWE is one of the world’s major luxury houses. As of 2025, the House has been under the creative direction of Jack McCollough and Lazaro Hernandez; their artistic sensibility and rigorous approach to craft aligning with LOEWE’s values. This new chapter redefines the house’s core sensibilities, which explore an intellectual and playful approach to fashion, a bold and vibrant take on the Spanish lifestyle and an unmatched leather expertise.
In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing, Greenbelt 3, and The Mall | NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.: The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM Email: customerservice@ssigroup.com.ph Telephone Number: 8-830-5000 Mobile Number: (0917) 552 9359 Facebook: facebook.com/SSILifePH Instagram: @ssilifeph Viber Community: bit.ly/SSILifePH #SSILIFE #TheSpecialistBySSI