LOEWE Launches Special Edition T-Shirt: Drink Your Milk
LOEWE has partnered with actor Jonathan Bailey to release a special edition ‘Drink Your Milk’ T-shirt celebrating the launch of his new foundation, The Shameless Fund.
For every T-shirt sold, LOEWE will make a donation to the foundation, which is dedicated to forging a world where every LGBTQ+ person can live authentically, love freely, and thrive without the burdens of discrimination, oppression, or shame. The T-shirt’s playful slogan is inspired by scenes from Bailey’s recently aired US historical drama series Fellow Travelers, based on the 2007 novel by Thomas Mallon, charting the decades-long romance between two men who first meet during the height of McCarthyism in the 1950s.
The T-shirt will be available from 27 June on loewe.com and the following stores: CASA LOEWE Madrid, CASA LOEWE Barcelona, CASA LOEWE London, LOEWE Greene Street in New York, LOEWE Montaigne in Paris, and LOEWE Montenapoleone in Milan.
For more information, please visit loewe.com and theshamelessfund.org
Jonathan Bailey says:
‘In a splat, the image of this tee shirt appeared in my head, fully formed, one fine morning. I knew Jonathan Anderson was the only person who could meet the joy, playfulness, and sexiness; who could flip that vision into a reality. This is a very proud first of many collaborations for The Shameless Fund, a passion project that will whip up creative collaborations to raise cash and erase shame amongst the global LGBTQ+ community. I love Jonathan and I love LOEWE, and I LOVE this tee shirt. It’s for anyone who’s ever tasted milk.’
ABOUT THE SHAMELESS FUND
The Shameless Fund is a charitable foundation that seeks to generate funds from creative collaborations with iconic global brands in order to champion and support the LGBTQ+ non-profit sector.
In the Philippines, Loewe is exclusively distributed by Stores Specialists, Inc., and is located at Shangri-La Plaza Mall East Wing and Greenbelt 3. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI