Loewe Announces HyunA As Global Ambassador
LOEWE is pleased to announce HyunA as Global Ambassador for the House. Kim Hyun-ah (best known as HyunA) is a South Korean singer-songwriter and rapper, a multi-talented artist in Korea. In breaking numerous billboard and music chart records, HyunA’s popularity resonates worldwide.
“I am thrilled to welcome HyunA to the LOEWE family. Very much looking forward to this exciting partnership and working closely together.’ ‘Becoming a global brand ambassador for LOEWE is truly an amazing honor for me. I am very much looking forward to our upcoming projects for this beautiful brand’ adds HyunA.”
About HyunA
The South Korean solo female singer HyunA has been captivating global audiences since her debut in 2007. Her influence reaches far beyond Asia: the energy of her live performances, engagement with her fans, and her vibrant sense of style have all helped HyunA gain traction in the West as well.
HyunA’s latest album, I’m Not Cool, has been loved by audiences since its release. The eponymous title track of her album was released in January 2021 and topped the charts of major music streaming platforms in Korea – with the album itself topping iTunes’ worldwide album chart.
In China, I’m Not Cool received the prestigious ‘Double White-Gold Badge’ for selling more than 200,000 copies from QQ Music, the country’s biggest music platform. Furthermore, the hashtag released alongside her album, #imnotcool, recorded more than 850 million views after the release of the I’m Not Cool dance challenge on TikTok, while her videos recorded 1.41 billion hits on the Chinese social media platform Douyin.
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