Still Iconic, Now Light Weight
Inspired by the iconic L.12.12 polo shirt created in 1933 by René Lacoste, the brand introduces in 2025 a new polo shirt featuring a pronounced fashion twist: the L.12.12 LIGHT. As light as air, the L.12.12 LIGHT Polo Shirt adds a new chapter of innovation, effortless elegance and ultimate freedom of movement to the history of the iconic Lacoste Polo Shirt. In keeping with the aesthetics of the original model, the new L.12.12 LIGHT Polo shirt combines infinite comfort and technical excellence in a light, breathable, soft piqué. A perfect balance of heritage and innovation, this new unisex classic, ideal for layering and available in 15 colors, invites you to express your creativity with utmost lightness.
Breathing new life into the brand, the campaign immersively highlights the feeling of lightness experience when slipping the L.12.12 LIGHT Polo shirt on - the touch on the skin, the sound, the fluidity of movement. This creative approach, with its joyful, expressive tone and its focus on the product and the iconic Lacoste Polo silhouette, invites you to enjoy a unique sensory experience with the L.12.12 LIGHT Polo shirt. Skillfully blending desirability and product education, the images invite viewers on a sensory journey through soft colors and warm clarity. The perpetual movement and textural focus are accompanied by a powerful audio score, featuring ASMR - to accentuate tactility - and reverberation effects - amplifying the light airiness.
ABOUT LACOSTE
Since the very first polo was created in 1933, Lacoste relies on its authentic sports heritage to spring optimism and elegance in the world thanks to a unique and original lifestyle for women, men, and children. At the juncture of sport and fashion, Lacoste frees us up, creates movement in our lives, and liberates our self-expression. In every collection, in every line, Lacoste’s timeless elegance is captured through a combination of the creative and the classic. Since its beginnings, the crocodile’s aura has grown more powerful with every generation who has worn it, becoming a rallying sign beyond style. Passed from country to country, from one generation to the next, from one friend to another, Lacoste pieces become imbued with an emotional connection that raises them to the status of icons. The Lacoste elegance - both universal and timeless - brings together a large community, in which everyone respects and recognizes each other's values and differences. LACOSTE is an international brand from MF Brands Group, established in 98 countries, throughout a network of 1100 shops.
For further information on LACOSTE lacoste.com.ph