Lacoste Celebrates The Global Launch Of Its Keith Haring Collaboration
Lacoste presents its brand new collaboration with the 20th century pop icon, Keith Haring. The brand celebrated Keith Haring’s legacy with a party at Pioneer Works to kickoff the global launch of the collection and the reinstallation of the Boys Club Mural (1987), which was originally painted on a wall of the Pitt Street Boys’ Club in Lower East Side and has not been seen in public for over a decade.
The collection is available in select Lacoste stores and online; and the Boys Club Mural will be on public display at Pioneer Works through May 12th, 2019. A special dance performance was given by Salif Lasource and NYC Hit Squad and music was supplied by DJ Va$htie.
Notable attendees include rappers G-Eazy and A$AP Nast, actors Quincy Brown, LaKeith Stanfield, Ashton Sanders, DJ’s Va$htie, Salif Lasource, along with Lacoste CEO, Thierry Guibert, Lacoste Creative Director, Louise Trotter and Lacoste North American CEO, Joelle Grunberg among many others.