KENZO By Nigo Fall-Winter 2024 Women's And Men's Collection Campaign

LANDING IN A NEW WORLD: an earthbound mission for all mankind. For the KENZO Fall-Winter 2024 Women’s and Men’s Collection campaign, Nigo points the season’s intergalactic telescope to Planet Earth. Employing space travel as a metaphor for the cross-continental and multi-cultural message at the heart of his practice, the Artistic Director portrays the wonders of nature in their inherent sci-fi glory. The volcanic landscapes of Lanzarote serve as otherworldly backdrops for a collection inspired by the inspirational exchange between East and West in period and fantasy cinema. The campaign was captured in still imagery by Johnny Dufort and in still and moving imagery by Frank Lebon, respectively.

Guided by George Lucas’ use of the samurai films of Akira Kurosawa in the creation of the Star Wars universe – an original, complete fantasy culture like no other – the imagery pays tribute to the hand-painted sensibility of the space opera’s sets and its saturated lighting. Photographed at the rocky and dramatic landmarks of El Volcancito, Charco de los Clicos, and Teseguite, the campaign’s ensemble cast poses in portraits capturing the multi-faceted diversity of humanity: the alien species that inhabit Planet Earth, from East to West and everywhere in between. Shot in the dark, a series of short films scored by Kazuki Ubukata’s i.e.h.a. depict the stars of the campaign roaming the almost Martian terrain of Lanzarote like earthlings on another planet.

The campaign features the collection’s Japanese-infused sci-fi uniforms: a kimono coat imbued with the lines of a warrior cape, a weave inspired by the wood print of a Japanese hakeshi baten fireman’s jacket evoking an ancient-future graphic, and a plissé dress draped like the cloak of a space fiction heroine. In a dialogue between Outer Space and the Earth, hand-spun and tactile textures like faux fur, three-dimensional knitting, and the KENZO Weave patterns are contrasted by sci-fi-esque metallics. A miniature dot pattern informed by the Edo Komon of fifteenth-century kimonos re-emerges as a star constellation in prints and embroideries. Space-bound flight jackets, cargo suits, and shearling jackets are elusively embedded with the codes of another universe

ABOUT KENZO

To prepare for the future, we look to the past. As a new reality manifests at KENZO, Artistic Director Nigo reconnects with the values entrenched in the early beginnings of the House: designer fashion created for real life, imbued with the playful urbanity of Kenzo Takada’s timeless legacy. A creative exchange, KENZO becomes an evolving dialogue between the pop culture of the founder’s heritage and the street culture beloved by Nigo. Through Nigo’s instinct for contemporary design, a new vision takes shape at KENZO: ‘real-to-wear’, a genuine wardrobe founded in the authentic desires of the post-digital mindset. It is a realistic approach to fashion, which transcends the conventional labels of ‘formal’, ‘casual’, or ‘street’ in favor of the combinations that make up real wardrobes today. A series of encounters take place: the everlasting codes of KENZO are considered through an instant lens, the ‘Jungle’ fashion of its founder is distilled into succinctly covetable items and a new sense of exclusivity heightens the universal appeal key to the House’s history. In the encounter between the founder and the heir, the core of KENZO is amplified: unconventional fashion for the future, rooted in the permanence of its past.

In the Philippines, Kenzo is exclusively distributed by Stores Specialists, Inc., located at Greenbelt 3. Visit www.ssilife.com.ph or follow @ssilifeph on Instagram for more information. 

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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