KENZO By Nigo: Spring-Summer 2025 Women And Men’s Collection Campaign

RITMO KENZO: a journey into the free spirit of Rio de Janeiro. For the KENZO Spring-Summer 2025 Women’s and Men’s Campaign, Artistic Director Nigo captures the energy of Brazil, immersing the collection in its vivid culture and the dynamic rhythm of Rio. Shot across its iconic streets and beaches, the campaign brings to life the essence of Brazil through its lively animation, with each frame pulsing with the movement and freedom that define the city. The campaign’s vision is captured through Johnny Dufort’s still photography and Frank Lebon’s moving imagery.

Reflecting the cultural richness of Brazil, the campaign embodies the blend of influences at the core of KENZO’s vision. Nigo’s ability to merge heritage with modernity is mirrored in the vibrancy of Rio, where the collection resonates with the city’s lively spaces and coastal backdrop. This unique atmosphere comes alive through the imagery—capturing the fluid movements of capoeira dancers, the warm glow of sunset over Ipanema, and the infectious energy of beach life. A celebration of freedom and unity, the campaign illustrates the connection between KENZO’s energizing designs and the soul of Brazil.

Key pieces include the KENZO Chiku-Rin Camo, drawn from vintage kimonos and the house’s early collections, reinventing classic camouflage with a bamboo motif. Introduced in SS24, the KENZO Weave, a reference to traditional Japanese firefighter coats, continues its evolution as the house’s emblematic monogram, appearing across tailored silhouettes, textured denim, and workwear staples. The KENZO Furoshiki bag, inspired by the traditional Japanese wrapping technique, features supple Italian leather, knotted and gathered in fluid folds. This season, a bold cracked leather variation adds a contemporary edge. The collection’s Embellished Mesh pieces, adorned with hand-embroidered beads and jewels, add a distinctive edge to fluid, summer-ready silhouettes.

In the Philippines, Kenzo is exclusively distributed by Stores Specialists, Inc., located at Greenbelt 3 and The Mall | NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information. 

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI