Kate Spade New York Welcomes Spring 2021 And Its New Spade Flower Jacquard Collection With A Love Letter To New York
Kate Spade New York announces today the launch of its Spring 2021 campaign, kicking off a year-long love letter to its hometown. The campaign, shot by photographer Gus Powell, shines a light on a fascinating group of modern-day stars, including: model Lindsey Wixson, Japanese comedian and Kate Spade brand ambassador Naomi Watanabe, and four local New Yorkers (and real-life couples) - Claudine Boros + Clyde Griffin and Shireen Ahmed + Michael Wolever.
A woman out running errands rushes to cross the street (with her dog in tow!), as a passerby exuberantly dances her way through a crosswalk. A husband takes his wife’s heavy handbag and throws it over his shoulder, as they walk past a young couple surprising each other on a street corner. In New York, each day is about simple moments of connection.
Taking center stage in this campaign is the brand’s iconic Spade Flower Jacquard collection, this season in a beautiful navy color way that’s both versatile and bold – an unexpected netural. Upon joining Kate Spade New York in 2018, Creative Director Nicola Glass was immediately drawn to the spade symbol that is at the center of the brand’s iconography, and the different ways that the spade could be interpreted. Each season, the spade is used in many iterations across categories – both boldly and subtly, in almost secretive or surprising ways.
The Spring assortment is an evolution of the brand’s Spade Flower Jacquard group, now available in new shapes and silhouettes. Created in partnership with Limonta, the family-owned mill in northern Italy that has produced jacquard for over 100 years, the brand has made something special: a collection of everyday bags, from big totes that hold everything to convenient cross bodies just for essentials.
In the Philippines, Kate Spade New York is exclusively distributed by Stores Specialists, Inc., and is located at Central Square in Bonifacio High Street Central, Greenbelt 5, Power Plant Mall, Rustan’s Makati, Shangri-La Plaza, and Rustan’s Cebu. Visit facebook.com/katespadenewyork.philippines and follow @ssilifeph on Facebook and Instagram for more information.
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