Jimmy Choo Unveils An Exclusive Installation With Harry Nuriev’s Crosby Studios For Salone Del Mobile
Global luxury accessories brand Jimmy Choo partners with interior architecture and design firm Crosby Studios on an exclusive installation in the Sant’Andrea flagship store to celebrate Salone del Mobile, the international design week in Milan.
Renowned for his avant-garde approach, Harry Nuriev, founder and creative director of Crosby Studios, has reimagined Jimmy Choo’s ground-floor boutique with a striking glass structure. The display, set within a glass capsule at leg level, creates a sense of stillness–like a runway frozen in time. The installation’s unique perspective invites closer inspection. Each shoe, positioned as part of this static timeline, invites viewers to reconsider the evolution of design and its relationship with time.
Visible from both the in-store seating area and the external window, the installation presents a curated selection of archival designs, including pieces from Creative Director Sandra Choi’s personal collection. Iconic and archetypal Jimmy Choo shoes are juxtaposed with 3D-printed replicas, blurring the lines between reality and imagination with a dynamic exploration of form and function.
“I am so excited to be working with Harry again, bringing his visionary approach to design into the world of Jimmy Choo. The concept plays with the idea of timelessness … a study that underscores the artform of our creations over the years to be spotlighted”– Sandra Choi, Creative Director
“For me, the challenge is always to transform familiar spaces and objects into something new. With this project, I wanted to take a commercial store and turn it into a temporary exhibition, a space that would exist for just one week but leave a lasting impression. In this brief moment, I sought to reframe the concept of fashion and design, elevating shoes beyond mere products to become works of art.” – Harry Nuriev, Founder and Creative Director of Crosby Studios.
Heralded as a pioneering voice in transformism, Nuriev plays with existing objects, materials, and forms, imbuing them with novel aesthetic and material qualities to transcend their habitual frames of perception. This latest collaboration with Jimmy Choo encapsulates the brand’s signature glamour and playfulness, transforming the boutique into an immersive brand experience.
This installation marks the latest chapter in an ongoing creative partnership between Jimmy Choo and Crosby Studios, which began in September 2023. Running from April 8th–13th, the showcase will launch with an intimate in-store cocktail event co-hosted by Sandra Choi and Harry Nuriev on opening night.
ABOUT JIMMY CHOO:
Established in 1996, Jimmy Choo is a global luxury accessories brand with an empowered sense of glamour and a playfully daring spirit. Celebrated for its confident style and craftsmanship excellence, Jimmy Choo is synonymous with the art of celebrity dressing and red-carpet style. The house’s innovative spirit meets time-honoured techniques in the form of exceptional collections spanning footwear, handbags, fragrance, a range of accessories, and a growing men’s offering. Together, CEO Hannah Colman and Creative Director Sandra Choi have built a global powerhouse defined by glamour, optimism, and joy. Jimmy Choo is part of the Capri Holdings Limited global fashion luxury group publicly listed on the New York Stock Exchange under the ticker CPRI.
In the Philippines, Jimmy Choo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 3, Shangri-La Plaza, and Rustan’s Makati. You can also shop Jimmy Choo online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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