Jimmy Choo Unveils The Winter 2024 Campaign
Jimmy Choo unveils its Winter 2024 campaign, entitled The Party. Embodying the vibrant energy of the holiday season, the closing of a year, and the celebration of the new.
Shot on location at Le Carmen in Paris, the baroque interior provided a decadent background for the texture-rich collection to shine in a series of imagery featuring models Akon Changkou, Lily Vander Meeden, and Edoardo Sebastianelli. Captured by Anthony Seklaoui with art direction and production by Yoann et Marco.
The campaign captures the playful energy of the party season with sumptuous materiality and rich colours, key features from the Winter 2024 collection. Each piece in the collection makes a statement, like an eclectic gathering of guests, a curated mix of personalities with a shared desire to revel in the moment.
The STEVIE is a future Jimmy Choo classic; signature crystal jewellery detailing wraps the ankle with a knotted crystal bow featuring faceted droplets. The playful, effortlessness of the lower-height kitten heel is a defining mood of the collection. The SCARLETT pump has returned for Winter, with its corset laced vamp and DROP heel offered in leopard-printed pony or vintaged silver leather, a key fabrication for the season.
The notion of decoration is addressed literally in the ORB, a sandal in rich ruby red or black velvet set on a lacquered 95mm DROP heel with a pavé-crystal set sphere balanced on the vamp; or a 50mm DROP HEEL pump. The DROP HEEL continues with the ISA 95, a pointed-toe slingback in postbox red or black Nappa leather, and the IXIA 95 in liquid silver or metallic red.
Tinsel-inspired fabric animates the BING PUMP FLAT in black, the IXIA 95mm in red, and MICRO BON BON bags, the tactile embodiment of the season. Accessories pick up on a party mood with the introduction of the jewel-like EDIE HOBO MINI. Executed in padded and gathered satin with a crystallized JC monogram clasp. The CINCH bag, a drawstring style that slides between day and evening, presents in a leopard-printed pony and rich buttery brown suede for a day, and all-over crystal for those day-to-night moments of unfiltered glamour.
For menswear, the collection collides every day with the occasion, igniting signature Jimmy Choo silhouettes with rich texture and fresh attitude. Fusing tradition and futurism, the PRISM LACE UP readdresses and redresses the classic man’s Oxford, reinterpreted with an angular toe box. The ELIAS ZIP BOOT is an essential - on a sturdy stacked leather heel with a rounded toe, it is a 21st-century take on the ankle boot offered in leopard-printed pony, an exuberant iteration of a silhouette considered a modern men’s classic.
The campaign appears globally from the 30th October 2024.
CREDITS
Art direction and production - Yoann et Marco
Photographer - Anthony Seklaoui
Models - Akon Changkou, Lily Vander Meeden, Edoardo Sebastianelli
Director - Yoann et Marco
Director of Photography - AJ Numan
Stylist - Virginie Benarroch
Makeup - Patrick Glatthaar
Hair - Karim Belghiran
Nails - Cam Tran
Set Design - Till Duca
Movement director - Mes Lesne
ABOUT JIMMY CHOO:
Established in 1996, Jimmy Choo is a global luxury accessories brand with an empowered sense of glamour and a playfully daring spirit. Celebrated for its confident style and craftsmanship excellence, Jimmy Choo is synonymous with the art of celebrity dressing and red-carpet style. The house’s innovative spirit meets time-honoured techniques in the form of exceptional collections spanning footwear, handbags, fragrance, a range of accessories and a growing men’s offering. Together, CEO Hannah Colman and Creative Director Sandra Choi have built a global powerhouse defined by glamour, optimism and joy. Jimmy Choo is part of the Capri Holdings Limited global fashion luxury group publicly listed on the New York Stock Exchange under the ticker CPRI.
In the Philippines, Jimmy Choo is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 3, Shangri-La Plaza, and Rustan’s Makati. You can also shop Jimmy Choo online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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