JD Sports Opens First Philippine Store At SM Mall oOf Asia
UK sneaker authority finally lands in Manila, bringing exclusive drops,
global sneaker icons, and street-style energy
JD Sports Fashion plc (‘JD’), the UK’s leading sneaker and sports fashion retailer, officially arrives in the Philippines, opening its first store at Level 1, North Entertainment Mall, SM Mall of Asia this June.
This debut signals the start of JD’s expansion across the country, in partnership with SSI Group, Inc., the country’s largest specialty retailer. Hilton Seskin, CEO of APAC for JD Sports, shared, “The launch of JD Sports in the Philippines is a key milestone in our continued growth across Southeast Asia. Partnering with SSI Group, the leading name in Philippine specialty retail, allows us to bring JD’s unmatched selection and retail energy to a dynamic, fashion-forward market. We're excited to deliver exclusive products, global brand experiences, and a world-class store environment to Filipino consumers.”
Tucked right inside one of the busiest malls in Metro Manila, JD’s newest store promises a full-on sneaker experience, from limited global drops to the latest releases from the brands favored by fashion-forward and sport-driven Filipino consumers. Across an 823 square-meter space, the store is designed to reflect the JD signature: where street culture, sport, and style collide.
Customers can access JD-exclusive mix of sneaker drops and new collections from the world’s biggest brands, including Adidas Spezial in alumina/clear sky, Adidas Gazelle in sandy pink/white, a selection of New Balance 740, New Balance 1906 in black/slate grey/raincloud, Nike Shox in black/varsity maize, Nike Air Max 95 cool gray/psychic, Puma Speedcat in pink pixel/glowing red, and more must-cop styles, all available in limited quantities.
Also on shelves: sought-after styles that speak to today’s trend-savvy market, including the latest colorways of the Adidas Gazelle Indoor, Adidas Samba OG, Asics Tiger Gel-NYC, Asics Tiger Gel-Sekiran, New Balance 9060, New Balance 1906, Nike Air Force 1, Nike Air Max Dn8, Nike Dunk Low, and more.
“This launch marks an exciting first step in what we see as a long and successful journey for JD Sports in the Philippines,” said Anthony T. Huang, President and CEO of SSI Group, Inc.
“We’re proud to bring one of the world’s most recognizable sneaker and sports fashion stores to Filipino shoppers. The SM Mall of Asia store is just the beginning. We look forward to opening more doors and creating fresh spaces for Filipino youth and style culture to thrive.”
The first JD store in the Philippines is now open at Level 1, North Entertainment Mall, SM Mall of Asia, with store hours of 10:00 AM to 10:00 PM daily. Follow @jdsportsph and @ssilifeph on Instagram and Facebook, or visit www.jdsports.com.ph and www.ssilife.com.ph to stay connected.
ABOUT JD SPORTS
Founded in 1981, the JD Group (‘JD’) is a leading global omnichannel retailer of Sports Fashion brands. JD provides customers with the latest sports fashion through working with established and new brands to deliver products that our customers most want, across both footwear and apparel. The vision of JD is to inspire the emerging generation of consumers through a connection to the universal culture of sport, music and fashion. JD focuses on four strategic pillars: JD Brand First, first priority, first in the world; leveraging Complementary Concepts to support JD Group global expansion; moving Beyond Physical Retail by building the right infrastructure and creating a lifestyle ecosystem of relevant products and services; and doing the best for its People, Partners and Communities. JD is a constituent of the FTSE 100 index and had [4,850] stores worldwide at 3 May 2025. Visit https://www.jdplc.com/ for more information.
In the Philippines, JD SPORTS is exclusively distributed by Stores Specialists, Inc., and is located at SM Mall of Asia, with another store opening soon in Glorietta. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years.