It’s Always Burberry Weather: London In Love
Sunny spells with some showers expected
Burberry unveils its Summer 2025 Campaign, ‘It’s Always Burberry Weather: London in Love’
‘A Burberry love story comes to life through the cinematic lens of this campaign. It’s about humour, optimism, and, of course, the unpredictability of our great British weather,’ says Daniel Lee, Chief Creative Officer.
To launch the new Summer 2025 campaign, Burberry releases a series of seven films inspired by late 1990s, early 2000s much-loved British rom-coms, which focus on the everyday romances of ordinary Londoners.
With endearingly familiar plot lines and playful dialogue, an A-list cast stars in this urban fairytale of love, life, and the rain. Academy Award-winning actor Kate Winslet features alongside Aimee Lou Wood, Chen Kun, Jodie Turner-Smith, Micheal Ward, Nicholas Hoult, Richard E. Grant, Son Sukku, and models David Gandy, Liu Wen, and Naomi Campbell – with a special guest appearance (and strictly non-speaking-role) by a chivalrous Burberry Knight in shining armour.
Celebrating the long-standing history of the trench coat and the reinvention of this iconic style for summer, the films meld romantic tropes with the ever-inclement British weather. They offer a rain-soaked segue into the brand’s innovative approach to all-weather expertise, in which heritage and seasonal trench coats feature alongside expressive new silhouettes from Summer 2025.
‘Our Summer 2025 campaign is a joyous celebration of our original purpose – to create clothing that protects people from the weather. It showcases the innovation and craftsmanship that defines Burberry as the ultimate trench and rainwear destination.’ – Josh Schulman, Chief Executive Officer, Burberry.
Alongside the cinematic campaign, Burberry is launching an all-encompassing celebration including window displays and in-store activations.
Windows & Store Activations
Inspired by the Burberry Summer 2025 collection, window displays are curated to reflect the joyful essence of summertime in London. Delicate clusters of wisteria and pastel blossoms adorn the stores, mirroring the way they bloom on mews and cascade over archways throughout the city. Floral displays are complemented by lime-washed cladding across the space, drawing from London’s historic architecture while reflecting the shades and textures seen across the collection.
Key Styles
The Burberry trench is the ultimate all-weather companion. Created by Thomas Burberry in 1879, gabardine was heralded as the original performance fabric. Its shower-resistant, lightweight, and breathable properties offer versatility throughout the seasons and are the reason it remains a cornerstone of Burberry rainwear, as well as British wardrobes.
Honouring this enduring tradition of protection from unpredictable weather, the Heritage Collection of trench and car coats are crafted from gabardine woven at the Burberry Mill in Keighley, Yorkshir,e and lined in iconic Burberry Check cotton. Evolutions of these signature styles include the Castleford trench coat, its lighter gabardine weave, and partial lining perfectly suited to summer.
Icons of the house inspire new silhouettes, with trench elements reworked as streamlined jackets in bonded cotton, floaty silk dresses, and shirts trimmed with Burberry Check straps. There is a sense of lightness across the collection with archetypal styles cropped, draped, and detailed with cutouts and zips for adaptability. Lightweight jackets lean on Burberry’s heritage of fabric innovation, updating Prince of Wales check in tri-layer wool and weaving viscose silk with the Burberry Check.
Creative Direction: Daniel Lee
Artistic Direction: Lane & Associates
Director: David Lane
Director of Photography: Benoît Delhomme
Photographer: Drew Vickers
Music: Prefab Sprout
ABOUT BURBERRY
Burberry is a global luxury brand headquartered in London, UK. Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. BURBERRY, the Equestrian Knight Device, the Burberry check, and the Thomas Burberry Monogram and print are trademarks belonging to Burberry. For more news, visit www.burberryplc.com.
In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, Solaire Resorts & Casino, Nustar Resort & Casino, and online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
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