Italian Stories Tod’s Fall Winter 2025/26 Campaign
TOD'S Fall-Winter 2025 Campaign – Italian Stories in Milan: Global Brand Ambassador Xiao Zhan embodies Italian elegance in a new chapter of the series.
Set against the backdrop of the iconic Italian architecture of Villa Borsani in Milan, the Autumn-Winter 2025/26 advertising campaign comes to life with Global Brand Ambassador Xiao Zhan, Chinese actor and singer. With effortless poise and spontaneity, Xiao Zhan interprets Tod’s Italian lifestyle, where refinement, attention to detail, and authenticity meet. Dressed in the brand's most iconic pieces and timeless menswear staples, the Global Brand Ambassador presents a contemporary vision marked by clean silhouettes, soft volumes, and refined materials, hallmarks of Tod's craftsmanship.
Shot by renowned American photographer Colin Dodgson and directed by French filmmaker Hugo Cohen Sprung, the campaign unfolds through moments of Italian lifestyle to present the essentials of the Tod’s gentleman’s wardrobe.
The Fall-Winter Men's collection showcases the brand's craftsmanship through clean tailoring, fluid silhouettes and elevated fabrics. The campaign highlights Tod’s iconic pieces and new signatures:
• Tod’s Di Bag Folio: a sleek reinterpretation of the classic Di Bag, defined by precise tailoring and crafted from the softest materials.
• Tod’s T Timeless Bag: an enduring essential, refreshed in supple leather and elegant seasonal tones.
• Tod’s Wave Bag: the iconic Wave bag makes an elegant comeback, featuring fluid arched double layers that masterfully balance structure and softness.
• Tod’s Pashmy Bomber: exceptionally soft, silky, and light, crafted from Tod’s Pashmy suede - the finest leather, reflecting excellence in both selection and craftsmanship, reminiscent of pashmina’s delicate refinement.
• Tod’s W.G. and Gommino: Tod’s signature ankle boot and pebbled loafer, the brand timeless icons and symbols of contemporary Italian lifestyle.
• Tod’s T-Marathon Sneaker: Tod’s redefines sport-elegance with new Italian-crafted footwear. Merging heritage shoemaking with contemporary design for an all-day sneaker.
The campaign's four distinct looks flow seamlessly, blending meticulous craftsmanship with an authentic approach to living – ushering in a new chapter of Italian Stories in Milan for the season.
About Tod’s
Founded as a small shoe factory in Casette D’Ete over a century ago, Tod’s epitomizes true Italian style with a focus on craftsmanship. All Tod’s products are entirely Made in Italy, a distinctiveness that has kept clients loyal throughout generations. Refined, understated luxury, impeccable taste and enviable quality are the key signposts to each and every Tod’s piece. The signature Tod’s Gommino, with its trademark 133 rubber pebbles on the sole, was born in the late 1970’s and rapidly became the go-to luxury moccasin on an international level. In 2013, Tod’s introduced a full ready to wear women’s collection and in 2014 the brand launched a full ready to wear wardrobe for men.
In the Philippines, Tod’s is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, and online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI