Inside Tod's Studio

A virtual story of true reality. Tod’s took part in Milano Digital Fashion Week, July 16th at 2.00 pm CEST, with a video that revealed and documents the heart of the brands creativity.

Shot at the brands Headquarters in Brancadoro, which is in the Le Marche region of Italy, Inside Tod’s Studio unveiled the world of Tod’s and its collections, from the initial concept to the final phase of craftsmanship. The eye-opening, exhilarating behind-the-scenes experience focuses on the Spring 2021 Pre-Collections which will be in store from December.

Moving freely at a natural pace, the camera follows the Creative Director, Walter Chiapponi, as he walks through the Tod’s Headquarters, via the design studios, research departments and workshops, straight into the heart of the company and its people. We are shown into the spaces where the products are made, starting from the very first phases in the creative process.

As we get a glimpse of the mood boards, prototypes and designs, Tod’s Creative Director explains how the collection was created and what inspired him, before taking us into the universe of craftsmanship. As we explore the finest hides, machinery, moulds and coloured yarns, we get to observe at first-hand those who are cutting, sewing, and ensuring the excellent quality of the products. These close-up details and stages of craftsmanship take us to the final scene: the photoshoot. The team shoots the look book with Italian models Edoardo Sebastianelli; Alessandro Fella and Matilde Buoso wearing the collection’s highlights.

In the Philippines, Tod’s is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, and Shangri-La Plaza. Follow @ssilifeph on Facebook and Instagram for more information. 

In response to the evolution of the retail industry, the company introduced "The Specialist", an At Home concierge service dedicated to serve its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph