HUGO Launches The HUGO X RB Capsule Collection
HUGO is thrilled to announce the launch of HUGO x RB in Singapore, with the collection celebrating its first-ever Singapore in-store release at The Shoppes @ Marina Bay Sands, featuring bold styles with a sophisticated HUGO tailoring edge, fashion-forward performance wear, and stylish fanwear. Perfectly timed ahead of the FORMULA 1 SINGAPORE AIRLINES SINGAPORE GRAND PRIX weekend on September 20-22, this launch is set to electrify both fashion and Formula 1TM enthusiasts.
HUGO will invite fans to dive into the adrenaline-charged world of Formula 1TM with HUGO x RB, with an unforgettable shopping experience where fashion and racing unite. This season, exhilarating speed, fearless style, and unapologetic HUGO self-expression will disrupt the world of Formula 1™ by redefining the boundaries of motorsports, championing individuality and self-exploration on and off the track.
The HUGO Store at The Shoppes @ Marina Bay Sands, located directly alongside the Marina Bay Street Circuit, will be transformed to fully immerse visitors in the world of Formula 1TM, featuring iconic elements like racing tires, helmets, and exclusive signed race suits from Visa Cash App RB Formula 1TM Team Drivers, Daniel Ricciardo and Yuki Tsunoda. Those who make a purchase can enter the draw to win signed Visa Cash App RB Formula 1™ Team fanwear shirt signed by both drivers.
To commemorate this exciting time, HUGO will offer Singapore-inspired HUGO x Visa Cash App RB Fanwear, including a hoodie and T-shirt, available only at Singapore’s two HUGO stores, selected online partners, and at the race track.
HUGO is taking this partnership beyond the store walls with an exciting collaboration with Coffee Bean and Tea Leaf’s exclusive café, Beanstro, located at The Shoppes @ Marina Bay Sands. The café will offer a specially curated HUGO-themed dine-in and takeaway menu, with alfresco tables dressed in the iconic HUGO red. This unique experience promises to be a must-do for both Formula 1TM fans and food enthusiasts alike.
High-resolution images are available from HERE
If you have any questions, please contact:
Melanie Goh
Head of Marketing and APAC License Partnerships
Phone: +65 8399 5372
E-mail: Melanie_Goh@hugoboss.com
Joe Ng
Marketing and Communications Manager
Phone: +65 9179 4575
E-mail: Joe_Ng@hugoboss.com
HUGO.COM
INSTAGRAM: instagram.com/hugo_official
FACEBOOK: facebook.com/hugo
YOUTUBE: youtube.com/hugo
TIKTOK: tiktok.com/@hugo
In the Philippines, HUGO is exclusively distributed by Stores Specialists, Inc., and is located at Power Plant Mall or online via Trunc.ph. Visit ssilife.com.ph, subscribe to our SSI LIFE YouTube Channel, and follow @ssilifeph on Instagram and Facebook for more information.
ABOUT HUGO AND HUGO BOSS:
HUGO, the younger of the two HUGO BOSS brands, provides a platform for self-expression and an authentic way of dressing. Globally engaged and culturally fluent, the brand crafts clothes with individuality and attitude for those who dare to break with convention; those who set trends rather than follow them. Additionally, HUGO-licensed fragrances, watches, eyewear, and kidswear all capture a youthful spirit. HUGO BOSS is one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 131 countries at around 7,800 points of sale and online in 73 countries via hugoboss.com. With approximately 19,000 employees worldwide, the company, based in Metzingen (Germany), posted sales of EUR 4.2 billion in the fiscal year 2023.
About Visa Cash App RB Formula 1™ Team
With more than 350 race starts and counting, Red Bull’s Italian Formula 1TM team has been one of the sport’s most
consistent and important competitors since 2006. Launched as Scuderia Toro Rosso and charged with bringing future
champions to the grid, the team was successful in launching the top level careers of a generation of drivers who have
gone on to win races and world championships in Formula 1 and beyond. The success continued following the teams’
2020 rebrand as Scuderia AlphaTauri, with victory at the Italian Grand Prix in its first season. Now reborn with an
expanded mission to battle for the sport’s biggest prizes, Visa Cash App Racing Bulls team is powering into a new era
of competition at the pinnacle of motor sport.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
#TheSpecialistBySSI