Gucci Leads The Conversation With Launch Of Open Source Digital EP&L On #WORLDENVIRONMENTDAY
On the occasion of #worldenvironmentday, and in coincidence with the launch of parent company Kering’s digital EP&L, Gucci has also unveiled a dedicated version of the digital EP&L accessible on Gucci Equilibrium. The first brand in the Group to adopt Kering’s original digital EP&L through a customized version on Equilibrium.Gucci.com.
Gucci now allows its community the opportunity to interact with its own EP&L for the first time. This new entertaining and interactive way to assess a brand’s footprint visually via an open source platform will create a new generation of sustainability tools that give greater transparency and insight into the link between fashion and the environment.
By detailing its own sustainability progress, all of which is covered in full on its ground-breaking Gucci Equilibrium portal, Gucci is seeking to drive positive social and environmental change.
Gucci’s Culture of Purpose 10-year Sustainability Strategy is driving significant change throughout the business and achieving impressive results – including reducing its environmental footprint by 16% in the last 3 years, without having yet applied any disruptive technology but by simply looking at the sustainable sourcing and use of raw materials, and energy consumption, among others. This means Gucci is fully on target to reduce its footprint by 40% by 2025.
About Gucci Equilibrium
A programme and portal designed to connect people, planet and purpose. Designed for a global audience, it is part of a 10-year plan to embed a comprehensive sustainability strategy into and around the brand, governed by a Culture of Purpose. Essentially, Gucci Equilibrium is the House’s mission to bring positive change in order to secure our collective future. For more information visit www.equilibrium.gucci.com.