Gap Launches NEW Fall Adult Campaign To Showcase Iconic Styles With A Cast of Dynamic Creatives

Gap has unveiled the latest Fall 2023 Adult campaign reinforcing their brand heritage of championing originality by featuring a diverse global cast of talent making Gap style their own who are remixing creative culture through art, music, fashion, activism, and film - setting the tone for culture to come who are a self-expressive voice for every generation.

The dynamic cast includes:

• Helena Christensen – Iconic clothing designer, philanthropist, and former model who was
  the co-founder and original creative director for Nylon magazine and helped shape the modeling industry in the 90s.

• Sophia Roe – A James Beard Award winning chef, writer, founder and Emmy-Award nominated TV host known for her distinct lens on honesty, diversity, and inclusivity.

• Lionel Boyce – Actor and writer known most recently for his role in The Bear and as a member of the rap collective, Odd Future.

• Veneda Carter – Stylist and model with her own jewelry line and multiple brand collaborations. Veneda is in the campaign with her two-year-old daughter, Bobbi.

• Coco Pink Princess – A 12-year-old style influencer and fashion icon in Tokyo, who is known for her striking and bold looks inspired by Gap Vintage.

• Sean Wotherspoon – Sneaker designer, collector, store owner, and Gap’s newest Vintage Curator. Sean appears in the campaign alongside his children, Nash and Loretta.

• Medalion Rahimi – Actress known for her roles in NCIS: Los Angeles and the film Before I Fall.

• Stella Simona – Visual storyteller, creative entrepreneur, and co-owner of fine jewelry brands Amarilo and Haati Chai.

Photographed by Bjorn Loss, the campaign brings self-expression and individual style to life in each frame through Gap’s fall essentials designed to dress every generation who look to express and believe in themselves beautifully showcases Gap’s current bestselling iconic styles inspired by the brand archives including denim jackets, jeans, button-down shirts, hoodies, trench coats, cargos, and our newest fabrication, CashSoft sweaters. Each look timeless and rooted in Gap's reinvented icons and wardrobe staples, styled by London based Fashion stylist and I.D. Magazine’s contributing fashion editor, Caroline Newell.

“Our newest fall campaign embraces this season as a time for change, growth, and self-expression to empower us all in being our true selves through our favorite fall essentials, as seen on our dynamic cast members championing originality,” said Erika Everett, head of marketing at Gap. “This incredibly talented cast comprised of individuals that have made a name for themselves, and we are proud to be a brand that spotlights individuals that embody the true meaning of creativity who made Gap style their own.”

The :30 film, directed by Brenden Clark and videoed by Ben Carey, pays homage to nostalgic Gap ads reimagined for today. Each cast member spotlighted the beauty of being their true selves wearing Gap’s iconic styles in their own way. The film frames Gap’s new fall collection through an emotional and vibrant color story injecting humanity, creativity, and confidence.

Gap's Fall Adult 2023 campaign will debut across digital media, and Gap brand channels. Follow @gapphilippines on Facebook and Instagram to see the Gap Icons. Visit our other stores too to get a hold of our iconic styles: Glorietta 4, Shangri-la Mall, SM Mall of Asia, SM Megamall, Trinoma, Alabang Town Center and Abreeza, Davao, or shop online at gap.com.ph.

In the Philippines, Gap is exclusively distributed by Specialty Lifestyle Concepts, Inc. (formerly Casual Clothing Retailers, Inc.), a member of SSI Group, Inc. Gap is available at Glorietta 4, Shangri-La Plaza, SM Mall of Asia, Trinoma, Alabang Town Center, SM Megamall, and Abreeza Davao. Follow Gap on Facebook or Instagram @GapPhilippines, and @ssilifeph on Instagram or visit www.ssilife.com.ph or www.gap.com.ph  for more information.