GAP Celebrates The Holidays With Cast Of Musically Gifted Creators
Social Media-Native Stars Take Center Stage in this Year's Holiday Campaign Inspiring Joy and Style. Gap launches its holiday campaign celebrating togetherness through music and style, giving a cast of popular creators the platform to share their talent and gifts with the world. The “Give Your Gift” campaign highlights the brand’s best-selling CashSoft knit collection, now expanded with new design features in stitch, texture, and color.
CashSoft is Gap’s proprietary knit, offering cashmere-like softness that’s machine-washable and easy to care for. The cast wears a range of essential styles, including the CashSoft Crewneck Sweater, the CashSoft Relaxed Sweater Polo, and the CashSoft Oversized V-Neck Sweater in a range of neutral and festive colorways.
Gap’s holiday offering also features essentials for the season, with a wide breadth of denim, classic shirting, and iconic Gap hoodies making for endless style and gifting opportunities throughout the holiday season.
“We want to be where our customers are, delivering engaging style-led content and quality products both in-store and online,” said Fabiola Torres, chief marketing officer of Gap. “Partnering with the right talent drives cultural connections and builds community with new audiences. This year's campaign champions creators’ authentic voices and styles, celebrating their creativity and originality.”
The “Give Your Gift” campaign, shot and directed by Samuel Bradley, brings together a choir of voices that shows what can happen when you give your gift to the world. The group of singers, songwriters, instrumentalists, poets, and storytellers perform an a cappella version of Janet Jackson’s iconic hit "Together Again." The cast includes beloved social media-native stars and some of the music industry's rising talent:
Hana Effron: At 19 years old, Hana spreads positivity with her music through covers and original songs. She’s celebrating the launch of her first studio album Let’s Talk, a collection of original songs, with a second album in the works.
Lamont Landers: Growing up in southern Americana soul music, Lamont is a self-taught singer known for his viral performances across social media and performing live at various venues.
Nyjah Music & Zyah Rhythm: Born and raised in Hawaii, the brother duo known for
their song covers have made their way to millions of Instagram feeds around the world, grabbing attention with soulful R&B and ballads, set to their unique sound on keyboard and guitar.
Liamani: A 16-year-old with a decade of music experience under her belt and an online
following called #teamliamani.
Aneesa Strings: East Oakland native Aneesa is an all-encompassing artist and composer who has made a spot for herself in the jazz, pop, and R&B worlds with music direction, ideation, scoring, and performing.
Paige Fish: Between writing, recording, and live shows, 18-year-old Paige racks up millions of views on TikTok by sharing original songs, thumb-stopping covers, and moving takes on the universal experiences of being a teenager.
Amaria: Amaria is a self-taught artist who’s built a following for herself on social media. She just released her debut album Free Fallin’
PawPaw Rod: Since his 2020 debut track “HIT EM WHERE IT HURTS” topped viral charts on Spotify, he’s been touring and releasing new ’60s soul, funk, alternative R&B, and indie pop music.
Gap's Holiday 2024 campaign launches globally this November 2024, with the limited cashsoft collection available to shop in stores and online. Follow @gapphilippines to learn more.
Visit the following stores and try on your next iconic fit: Ayala Malls Manila Bay, Glorietta 4, Shangri-la Plaza Mall, SM Mall of Asia, SM Megamall, Trinoma, Alabang Town Center and Abreeza, Davao, or shop online at gap.com.ph.
ABOUT GAP
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an adult apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand and global specialty retailer, Gap Inc. (NYSE: GPS), and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit www.gap.com.
About Specialty Lifestyle Concepts, Inc.
In the Philippines, Gap is exclusively distributed by Specialty Lifestyle Concepts, Inc. (formerly Casual Clothing Retailers, Inc.), a member of SSI Group, Inc. Gap is available at Ayala Malls Manila Bay, Glorietta 4, Shangri-La Plaza, SM Mall of Asia, Trinoma, Alabang Town Center, SM Megamall, and Abreeza Davao. Follow Gap on Facebook or Instagram @GapPhilippines, and @ssilifeph on Instagram or visit www.ssilife.com.ph or www.gap.com.ph for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI