Channing Tatum Stars In Versace Eros Campaign
Channing Tatum stars in the new Versace Eros campaign that debuts the collection’s latest eau de parfum pour homme, Eros Energy, that joins the existing Eros and Eros Flame fragrances.
Channing is seen as Eros himself, the mythological God of love in all its glory, energy, passion, and intensity. Versace’s modern take pits Eros in a race against his own arrow, a race that continually challenges Eros to be better, mentally and physically stronger, and to achieve his previously unthinkable goals. The race travels through an epic landscape that changes to reflect the Eros family of fragrances; from the burst of speed at its opening for Eros Energy, through a waterfall representing Eros, and vast rocky terrain for Eros Flame.
The dedication and passion of the film’s protagonist are shared by Channing Tatum himself, an actor, director, and producer whose creative drive has taken him to the top of his profession with roles across film genres. This fearlessness to challenge himself and give energy to his passions is fully in-keeping with the talent Versace champions, and Channing has been a member of Versace’s family since the late 1990s, and he has worn Versace to the MET Gala and attended the iconic Versace Fall-Winter 2023 fashion show in Los Angeles. This is his first Versace campaign and first as the lead talent for any fashion brand.
“I love the strength of these images. Channing makes the perfect face for Eros. He is strong and determined and at the same time incredibly kind and charming. He is the modern Eros—celebrating love, power and dedication.” — Donatella Versace
“Donatella’s idea for this campaign has such a strong creative vision and real physicality. It captures the unique mix of elegance and energy that I love about Versace. To represent the Versace Eros fragrances, which have such a powerful place not just in fashion but in culture, is a great privilege, and to do so for my friend Donatella is beyond words. Thank you, Donatella, I love you.” — Channing Tatum
Eros Energy is the newest eau de parfum pour homme by Versace. The scent is inspired by the breathtaking beauty of the Mediterranean coastline; the freshness of its scenery, the wildness of the air, and the luxury of a vast Italian vacation. The fragrance opens with a tantalizing burst of citrus and the sun-kissed essence of Italian bergamot enriched by zesty notes of blood orange, lime, lemon, grapefruit and mandarin. Pink peppercorn and blackcurrant bring intrigue and sensuality at the heart of the fragrance and come together with white amber in a representation of passion and desire. Patchouli adds depth and richness, oakmoss an earthy, green facet, and musk envelopes in a warm embrace. The scent’s vibrant summer feeling is reflected in its yellow bottle that continues the Eros fragrance family’s strong visual identity with Versace’s signature Greca and Medusa. A bronze colored cap tops the bottle like a precious jewel.
Chief Creative Officer: Donatella Versace
Photographers and Directors: Mert Alas & Marcus Piggott
Starring: Channing Tatum
DOP: Jonathan Freeman
Stylist: Jacob K Makeup
Artist: Jamie Taylor
In the Philippines, Versace is exclusively distributed by Stores Specialists, Inc., and is located at The Mall at NUSTAR Cebu. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI