Calvin Klein Unveils New Spring 2025 Campaign Starring Bad Bunny
GRAMMY® Award-Winning superstar’s debut campaign for the brand introduces innovative new underwear program
Calvin Klein today unveils the latest installment of its Spring 2025 campaign starring multi-platinum recording artist and 3x GRAMMY® Award-Winner Bad Bunny in his debut with the brand, styled in new Icon Cotton Stretch underwear.
In a campaign directed and shot by renowned photographer Mario Sorrenti, Bad Bunny is captured in an immersive world where sensuality sets the tone, amplified by his powerful persona and superstar status. Across the visuals, including a campaign film set to his hit song ‘EoO,’ Bad Bunny is stripped back to his authentic self, his confidence on display from every angle in the latest Calvin Klein underwear.
”This has been in the works for some time now, seeing it finally come to life has been gratifying,” said Bad Bunny. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
“Ver cómo esta campaña se hizo realidad después de tanto tiempo trabajando en ella ha sido muy bonito y gratificante,” said Bad Bunny. “Estoy agradecido y entusiasmado por la oportunidad de formar parte de la icónica campaña de esta marca, y haberla realizado en Puerto Rico la hizo aún más especial y genuine.”
For Spring 2025, Calvin Klein introduces its latest innovation, Icon Cotton Stretch, updating the original designer underwear with maximum comfort and superior sensuality. New features and benefits include a stitch-free Infinity Bond waistband, a supportive contour pouch and enhanced shape retention for premium ease of wear. From briefs to trunks, new Icon Cotton Stretch underwear brings effortless style and comfort to any look.
The campaign launches today, March 18, on calvinklein.com. Content featuring Bad Bunny will pulse out on @calvinklein social channels throughout the week and appear on high-impact out-of-home placements around the globe. Icon Cotton Stretch is now available on calvinklein.com.
Campaign Credits:
Directed and photographed by Mario Sorrenti
Editorial Credits:
Calvin Klein
ABOUT CALVIN KLEIN
Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, nonconformist ideals that inform everything we do. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands — CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance — are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9 billion in 2023. Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long-term growth.
In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall, Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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