Calvin Klein Unveils New Campaign Starring Greta Lee

The first installment of Calvin Klein’s Fall 2024 campaign features a renowned actor in the brand’s iconic underwear. 

Calvin Klein today unveils its Fall 2024 campaign starring acclaimed actor Greta Lee in her debut for the brand. In a campaign directed and shot by Mert Alas, everyday moments are seen through a new lens as Greta moves confidently through her day. Styled in the brand’s latest underwear, the power of her persona is captured as she steps out into the morning sun – authentic, sensual, and empowered. The campaign film, set to the rhythm of “We Got the Beat” by The Go-Go’s, amplifies her energy and statement-making styling in a new light, for a new season.

“Being a part of this campaign means a lot to me because I was able to truly show up as myself and lean into a side of myself that I've never shown before,” said Greta Lee. “Working with Mert and the Calvin Klein team, and dressed almost exclusively in underwear, I tapped into this sense of confidence, empowerment, and gratitude for my life, my family, and my body. It was a radical and emotional experience for me, and I’m so proud of it.”

Fall 2024 is inspired by the electric energy of Fall in the City, evoking architectural textures and the color palette of a cityscape from dawn to dusk, shedding a new light on Calvin Klein’s essential styles. Calvin Klein’s Fall 2024 underwear reenergizes the brand’s icons with modern details and styling. Modern Cotton Air updates the brand’s emblematic underwear with a lightweight modal blend and mesh lining for breathable support, while Modern Cotton Lace marries intricate designs with comfort stretch. New Tonal Logo styles balance refinement with comfort, featuring matte shine construction in new seasonal colors while Sheer Marquisette’s allover lace design pops when styled with loose denim and poplin shorts.

The campaign launches globally on August 20, 2024. Content featuring Greta will pulse out on @calvinklein social channels throughout the week and will appear on high-impact out-of-home placements around the globe.

Calvin Klein’s Fall 2024 campaign will roll out throughout the season, following the brand’s dynamic talent in moments from morning to sunset, shining a new light on the brand and its timeless wardrobe essentials. Stay tuned for the next chapter.

Campaign Credits:

Directed and photographed by Mert Alas

Styled by Emmanuelle Alt

Editorial Credits:

Calvin Klein

ABOUT CALVIN KLEIN:

Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, nonconformist ideals that inform everything we do. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands — CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance — are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9 billion in 2023. Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long-term growth.

In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall,  Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
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