Calvin Klein Launches Spring 2025 Campaign Featuring MINJI, HANNI, DANIELLE, HAERIN And HYEIN

Calvin Klein today unveils the Spring 2025 campaign starring K-pop icons MINJI, HANNI, DANIELLE, HAERIN, and HYEIN. The campaign, directed and shot by Oliver Hadlee Pearch, features the stars wearing new Calvin Klein denim and Spring wardrobe staples.

The campaign immerses the girls in a world of denim, amplifying their pure pop style with youthful outfits, bold hues, and playful poses. The video buzzes with energy as MINJI, HANNI, DANIELLE, HAERIN, and HYEIN dance to “Watch Me” by Biig Piig capturing their dynamic personalities and confident attitudes in denim designed to move in.

This season, new Spring icons are styled through the Calvin Klein lens. Denim jackets, jeans, and Bermuda shorts are refreshed with updated fits and modern washes, including a laser-etched allover print featuring Calvin Klein’s iconic monogram logo. Vintage-inspired logo tees, modern striped shirting, and dark wash denim bring a relaxed, laidback edge when paired with the classic blazer, shirt dress and rugby sweater. Across styles, a sense of play breathes new energy into the season.

Jeans:

The 90s Straight Jean is the quintessential base for any outfit, featuring a relaxed straight leg fit that brings fresh Calvin Klein attitude to an iconic silhouette. Available in a range of washes, including an allover monogram logo print for bold styling, perfectly paired with the 90s Allover Monogram Denim Trucker Jacket. 

New this season is the 90s Straight Jean and Mini Skirt from Calvin Klein Studio in partnership with Cone Denim. These classic silhouettes are refreshed and transformed with premium cotton denim for effortless quality and style.

The High Rise Straight Jean is the ultimate denim staple. Featuring a stylish high cut rise and straightleg silhouette for effortless style.

The Wide Leg Jean channels effortless style, featuring a high rise and wide leg silhouette.

The 90s Loose Fit Jean features a relaxed silhouette made from 100% rigid cotton that will break-in over time.

Tops:

In tops, fresh interpretations of the iconic Calvin Klein logo tee come into play alongside new layering staples.

A variety of shirt styles and silhouettes - including the Monogram Logo Ribbed Baby Tee, Logo Graphic Cropped Classic T-Shirt, Logo Crest Relaxed Polo Shirt and Relaxed CKJ Logo Tee - update and reinterpret the logo to fit any look. Highlights include the archive-inspired logo crest that brings an understated Calvin edge to tanks, tees, shirt dresses and polos; the signature monogram logo in new seasonal colorways for a burst of energy; and the classic logo across baby tees, cropped tees and oversized tees for a youthful take on a wardrobe staple.

The Chunky Cotton Cardigan is a soft and easy layer designed to add brightness and warmth to any outfit.

The Textured Slim Mock-Neck Shirt is the perfect body-skimming layer, perfect under tees for a hint of brightness.

Classic shirting gets an update with the Stripe Oxford Relaxed Button-Down Shirt available in new seasonal colorways. The perfect addition to any wardrobe for bold layering under a tee, over a tank or with a more formal piece like the Refined Slim Blazer.

Outerwear:

The Colorblock Nylon Pullover is a lightweight outer layer made from 100% nylon, featuring a relaxed fit for easy layering.

The Classic Track Jacket brings sporty style to any outfit. Structured in a wool blend, the jacket features 37.5® technology for temperature control, perfect for transitional Spring weather.

The Monogram French Terry Hoodie is a soft and stylish classic, updated with a youthful cropped length in a variety of bright seasonal tones.

Underwear: 

Styled throughout the campaign is Calvin Klein’s iconic underwear, including new Icon Cotton bralettes and bikinis and Cotton Classic Tanks.

The campaign launched globally on February 18, 2025, with content pulsing out across @calvinklein social channels throughout the week. The campaign will also appear on high-impact out-of-home placements and across digital media platforms around the world.

Campaign Credits: 

Directed and photographed by Oliver Hadlee Pearch

Editorial Credits: 

Calvin Klein 

ABOUT CALVIN KLEIN:

Calvin Klein is one of the world’s leading global fashion lifestyle brands with a history of bold, nonconformist ideals that inform everything we do. Founded in New York in 1968, the brand’s minimalist and sensual aesthetic drives our approach to product design and communication, creating a canvas that offers the possibility of limitless self-expression. The Calvin Klein brands — CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Performance — are connected by the intention and purpose of elevating everyday essentials to globally iconic status. Each of the brands has a distinct identity and position in the retail landscape, providing us the opportunity to market a range of universally appealing products to domestic and international consumers with a variety of needs. Our products are underpinned by responsible design, high-quality construction, and the elimination of all unnecessary details. We strive for unique and dimensional pieces that continuously wear well and remain relevant season after season. Global retail sales of Calvin Klein products were approximately $9 billion in 2023. Calvin Klein continues to solidify its position as an innovator of emerging digital platforms and modern marketing campaigns. PVH acquired Calvin Klein in 2003 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long-term growth.

In the Philippines, Calvin Klein is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 5, Rockwell, Okada, Central Square, TriNoma, Robinsons Place Manila, SM Mall of Asia, Bonifacio High Street, Robinsons Magnolia, SM Megamall, Shangri-La Plaza, Alabang Town Center, Ayala Cebu, Century Mall,  Rustan’s Makati, Rustan’s Shangri-La, and online at Trunc.ph, Rustans.com, Zalora, Shopee, and Lazada. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.

About SSI Group, Inc.:

The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories.  Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:

SSI GROUP CUSTOMER SERVICE TEAM

Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
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