Calvin Klein Celebrates 50 Years Of Iconic Style With The CK50 Capsule Collection
CALVIN KLEIN celebrates 50 years of unfiltered self-expression and provocation with the CK50 collection, a special capsule of iconic styles featuring a limited edition CK50 logo treatment.
The bold collection introduces classic silhouettes with unexpected logo placements, for everyday pieces with a modern twist. Prints include an all-over repeating monogram and high-impact logo detailing across women’s denim styles, dresses, and sweatshirts and men’s denim, relaxed hoodies, and crewnecks. T-shirts, Modern Cotton underwear and a curated selection of accessories round out the collection, which comes in a seasonal color palette of washed black, blue and red. Certain styles in the capsule are also finished with a CK50 leather patch.
The campaign, photographed by Glen Luchford, features friends of the brand in a series of visuals that reflect historic moments and themes across multiple decades, conveying a journey from the space age to the digital age. Justin Bieber is back in his Calvins, this time alongside wife Hailey Bieber, marking the couple’s first campaign together. Also starring in the campaign are A$AP Rocky, Kendall Jenner, Troye Sivan, Liu Wen, Parker Van Noord and Rebecca Leigh Longendyke. A celebration of CALVIN KLEIN’s perpetual pop relevance, the campaign captures the rebellious spirit that has shaped the brand over the last 50 years.
The CK50 collection will be available in Calvin Klein Jeans Shangri-la East Wing, Calvin Klein Underwear Shangri-la Main Wing, Calvin Klein 158 Designer's Blvd Mall of Asia, Calvin Klein Underwear Rockwell, and Calvin Klein Underwear Bonifacio High Street starting on October 18, 2019 for a limited time. The campaign will be introduced with an anthem video and will roll out with a digital-first, socially powered mindset supported by digital, social, and high-impact outdoor locations.
EDITORIAL CREDIT: CALVIN KLEIN CK50 collection
IMAGE CREDITS: © Glen Luchford
VIDEO CREDIT: Courtesy of CALVIN KLEIN