Burberry Announces Wu Lei As Its Latest Ambassador
‘It is a pleasure to welcome Wu to Burberry, he’s been acting from such a young age and continues to evolve with every new role.’ says Daniel Lee, Burberry Chief Creative Officer.
The actor becomes the newest member of Burberry’s global family. With over two decades in the spotlight, Wu has become one of China’s most influential young actors, known for a diverse body of work. Since his youth, Wu’s performances have earned him both critical and popular acclaim, particularly in ‘The Long Ballad’, ‘Love Like the Galaxy’, and ‘Amidst a Snowstorm of Love’.
Beyond acting, Wu has created and directed a cycling video series, ‘Ride Now’, which has sparked a wave of enthusiasm for the sport, further showcasing his creative vision, while embodying Burberry’s heritage of outdoor adventure.
‘It’s an honour to work with Burberry. As a brand built on a rich heritage, Burberry has become a true icon of fashion. Its steadfast dedication to its classic roots combined with a fearless spirit of innovation, results in pieces that never fail to amaze. I look forward to discovering what we’ll create together.’
Wu Lei, Burberry Brand Ambassador
ABOUT BURBERRY
Burberry is a global luxury brand headquartered in London, UK. Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. BURBERRY, the Equestrian Knight Device, the Burberry check, and the Thomas Burberry Monogram and print are trademarks belonging to Burberry. For more news, visit www.burberryplc.com.
In the Philippines, Burberry is exclusively distributed by Stores Specialists, Inc., and is located at Greenbelt 4, Rustan’s Shangri-La, Solaire Resorts & Casino, Nustar Resort & Casino, and online at Trunc.ph. Visit ssilife.com.ph or follow @ssilifeph on Instagram for more information.
About SSI Group, Inc.:
The SSI Group is the Philippines’ largest specialty retailer, with an established brand portfolio that includes some of the world’s most recognized international brands. We lead the country’s specialty retail market through the size and breadth of our brand portfolio and store network, with 94 brands and 593 stores. With our growing e-commerce presence, we are also the Philippine specialty retailer with the most diverse and extensive e-commerce offering. Our unique brand portfolio covers a wide range of specialty and lifestyle concepts, spanning the luxury, casual, and fast fashion, beauty, footwear, home, and restaurant categories. Established in the 1980s, SSI has been at the forefront of the Philippine retail industry for more than 30 years. Throughout this time, we have sought to inspire and enhance the lifestyle values of our customers and to cater to the evolving tastes and aspirations of Filipino consumers. In response to the evolution of the retail industry, the company introduced "The Specialist," an At Home concierge service dedicated to serving its valued customers with their shopping needs. Customers may get in touch with SSI’s Customer Service team through any of the following channels to inquire about a particular brand or product:
SSI GROUP CUSTOMER SERVICE TEAM
Email: customerservice@ssigroup.com.ph
Telephone Number: 8-830-5000
Mobile Number: (0917) 552 9359
Facebook: facebook.com/SSILifePH
Instagram: @ssilifeph
Viber Community: bit.ly/SSILifePH
#TheSpecialistBySSI